Susan Docherty has been appointed President and Managing Director of Chevrolet Europe, effective January 1, 2012. She will succeed Wayne Brannon, who has elected to retire from General Motors after 38 years with the company.
"It's an honor to accept the Chevrolet baton from Wayne Brannon and his team and I'll be running hard from day one in my new position," said Susan Docherty. "With seven exciting new cars and SUVs arriving at Chevy dealerships in Europe in the past few months, this is a great time for us to take on the competition and continue to grow our business in Europe."
Since May 2010, Susan Docherty has served as GM Vice President, International Operations, Sales, Marketing and Aftersales. She has been a driving force in GM's and Chevrolet's success in emerging markets.
Susan Docherty has served previously as GM Vice President of U.S. Marketing. Among her other key posts were GM Vice President of U.S. Sales, Service and Marketing; General Manager of Buick-Pontiac-GMC; Marketing Director for GM Europe based in Germany; and Manager of International Marketing and Communications in Zurich.
Wayne Brannon joined GM in 1973. He held various positions within Sales, Marketing and Planning for Cadillac, before becoming GM Director of Sales & Marketing for Africa in 1992. Since that time, he has led various sales and marketing activities in Africa, the Middle East, and South America and lived in both Zurich and São Paulo. Since early 2006, he has spear-headed the re-launch of Chevrolet across Europe.
"It's been a privilege to be part of the team that has brought Chevrolet back to Europe," said Brannon. "2011 has been a special year. I can't think of a better way to end a 38-year career than by celebrating the Centennial of the brand I love."
Under Brannon's leadership, Chevrolet doubled its European sales volume. In the first three quarters of 2011, Chevrolet sold over 380,000 vehicles in Europe, achieving double-digit sales growth in 11 countries. In the brand's centennial year, 2011, seven new Chevrolet models were launched in European markets.
Chevrolet is General Motors' largest global brand with annual sales of about 4 million vehicles in more than 130 countries. It is the fourth biggest global car brand in terms of sales and also one of the fastest growing brands in the world. Chevrolet cars combine passion, bold design and practicality. They provide outstanding value for money. After re-launching the brand in Europe in 2005, Chevrolet more than doubled its sales to over 500,000 in 2008. In 2010, Chevrolet grew its market share in Europe to 2.5 percent, selling 477,194 cars. Chevrolet has a network of more than 2,700 dealers and service points in Europe. The Chevrolet line-up includes the Spark city car, the small Aveo, the compact four-door Cruze, the Captiva SUV and the legendary Corvette sports car. In 2011, Chevrolet is launching seven new cars: the all-new Orlando family van, the new Captiva SUV, the Corvette Grand Sport Coupé, the all-new five-door and four-door Aveo, the five-door Cruze, the Camaro coupé and convertible and the award-winning extended-range Volt electric car. Chevrolet's biggest markets in Europe are Russia, Italy, Germany, Spain, France and Turkey. Established in the U.S. by Swiss émigré Louis Chevrolet in 1911, the brand is celebrating its centenary in 2011. More information on Chevrolet can be found at www.chevroleteurope.com or media.chevroleteurope.com.