Opel is on the up: Market share in 2013 expands to seven percent


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Rüsselsheim. Opel looks back at a successful year 2013. The heritage-based company has not only stabilized its market share in the whole of Europe and in its home market Germany, but it has also slightly increased its market share. In Europe, Opel joined with its sister brand Vauxhall and according to preliminary figures reached a percentage share of some 5.61 percent compared to 5.59 percent the year before. In Germany, Opel increased its market share according to the Kraftfahrtbundesamt (Federal Office for Motor Vehicles) by some 6.9 to some 7.0 percent. “Our model offensive is now beginning to bear fruit. At Opel, the course is set for further growth”, said Opel Board director for Sales Peter Christian Küspert.

Momentum was brought into the model portfolio by some new additions. “The ADAM –exceeded our expectations with some 21,000 sales” explained Küspert. Additionally, the Opel Mokka, the only SUV of a German brand in its segment, had some 20,000 buyers in Germany alone in its first year of sales.

The classic cars in the portfolio have also contributed to this success. The Opel Meriva occupies the first place in the segment. The Opel Corsa, Astra and Insignia are in their respective segments each in second place, not including premium competitors.