Top Stars: Accolades for Opel Brand Ambassadors from Music Scene

2013-10-31


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  • Dutch DJ Hardwell voted best disc jockey in the world
  • Austrian singer GuGabriel wins European pop music prize 2014
  • Trendy and cool Opel ADAM city car mirrors young people’s lifestyle

Rüsselsheim.  Opel and ADAM brand ambassadors are top international performers in music as well as sport. Just as Italian motorcycle world champion Valentino “Vale“ Rossi and Borussia Dortmund coach Jürgen Klopp advance from one success to the next, Dutch DJ Hardwell and Austrian singer GuGabriel are taking the dance and pop music worlds by storm. Only a few days ago, Robbert van de Corput, aka DJ Hardwell, was named the best disc jockey in the world. And solo artist GuGabriel, who wrote an ode to love and the Opel ADAM with her powerful ballad ADAM & Eve”, is to be awarded the European pop music prize 2014 in January.  

“Our brand ambassadors are quite simply the best at what they do,” says Tina Müller, Opel Chief Marketing Officer, commenting on the latest successes for DJ Hardwell and GuGabriel. “With their open, friendly and unconventional characters, our ambassadors bring a breath of fresh air to the music scene and sport. That’s why they perfectly reflect the appeal of both the Opel brand and the ADAM. These star performers personify and live the values that make our small, stylish urban car so special and unique.”

For DJ Hardwell, a lifelong dream came true when he was voted “World’s Number One DJ” in the Top 100 list of the well-known music scene magazine DJ Mag. Long-established as number one among his legion of fans – with over 2.2 million on Facebook alone, and almost one million friends on both Twitter and YouTube – the 25-year-old Dutchman is now officially at the top of the dance world. He is even giving his name to a limited-edition ADAM. Why? “Because the sound quality in the Opel ADAM is just awesome and the car can be completely personalized,” says DJ Hardwell. “That’s what life today is all about. The ADAM is just a perfect fit for me.”

Austrian singer GuGabriel – real name Gudrun Gabriele Liemberger – is buoyed by a similar wave of success. The annual “European Border Breakers Awards from the European Commission and the European Broadcasting Union go to up-and-coming pop acts enjoying chart success across national borders.

“I am thrilled to be getting this award,” says the Opel Austria brand ambassador. “It shows I’m headed in the right direction and I’d like to thank all my fans for their great support – they will be hearing a lot more from me in the near future.” The singer/songwriter won the award for her impressive singles, ‘Salvation’ and ‘ADAM & Eve’ during the 2012/2013 season. In the video clip for the latter, a yellow and black Opel ADAM brings a dash of bright color into the love story.

Opel ADAM gets the heartbeat racing and brings color into life

The ADAM also makes road traffic much more colorful. With countless exterior and interior equipment variants, Opel‘s trendy city car offers more personalization possibilities than any other vehicle in this class. These range from different body-roof color combinations to wheel variants with unique clips and details like headliner options inlaid with LED stars.

The ADAM’s cabin also excels with high-tech innovations like its IntelliLink infotainment system which is compatible with both iPhones and Android smartphones. IntelliLink makes the ADAM the best connected small car on the market and also supports Siri Eyes Free voice control for the iPhone. This lifestyle car features equipment and technology options which have only been available in higher vehicle classes, if at all. These include a fully automatic park assistant, a heated steering wheel, blind spot alert and the integrated FlexFix rear bicycle carrier.

Successful Opel and ADAM brand ambassador: Dutch DJ Hardwell is ‘World’s Number One DJ’ in DJ Mag’s Top 100 list.

Successful Opel and ADAM brand ambassador: Austrian singer GuGabriel wins ‘European Border Breakers Award’, the European pop music prize 2014.

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