Dayna Hart was appointed director of Communications for GM China, effective June 1, 2011.
Hart began her GM career in 1988 at General Motors Service Parts Operations where she worked in the customer service and public relations departments. In 1992 she moved to GMAC and joined the Communications staff handling media relations, employee communications and government relations. Three years later she was appointed media relations manager in Communications at GMC division, which later merged with Pontiac. At Pontiac-GMC she launched several models and managed executive and dealer communications.
In 2003 she moved to support engineering communications for GM’s Small and Midsize Truck team and was in charge of the communications launch of the Chevrolet SSR and Colorado and HUMMER H3. Hart was appointed group manager of Communications for HUMMER in 2005, a position she held until being appointed manager of global product brand and communications in 2007.
Hart had a short-term assignment in global motor shows in 2008 before moving to GM Financial Communications, where she helped craft and execute the communications strategy for the GM bankruptcy filing in June of 2009. She was appointed Buick-GMC Communications Group Manager in 2009, where she oversaw the media launches of the Buick LaCrosse, GMC Terrain, and Buick Regal and handled grassroots projects to improve Buick’s image with consumers in the U.S. She was promoted to director of GMIO Corporate and Product Communications in January of 2011, a position she held until being appointed communications director for GM China in June, 2011.
Hart is a native of the United States. She has a Bachelor of Arts degree from the University of Michigan in Ann Arbor, Michigan, and a master’s degree in business administration from Central Michigan University.