SHANGHAI – Gustavo Céspedes has been appointed executive vice president of SAIC-GM-Wuling, General Motors China’s automotive joint venture with SAIC and Wuling Motors, effective August 1. He will be based at SAIC-GM-Wuling’s headquarters in Liuzhou, Guangxi, and report to Matt Tsien, GM executive vice president and president of GM China. Céspedes will succeed Raymond Bierzynski, who has been in the post since October 2012 and has elected to retire after 35 years with GM.
“We are pleased to have Gustavo taking on a leadership role at SAIC-GM-Wuling,” said Tsien. “He has held important positions with GM in manufacturing, marketing, planning and product development in North America and Europe. His vast experience will benefit SAIC-GM-Wuling and our operations across China.”
Céspedes is a 28-year veteran of GM. Since 2013, he has been plant manager of GM’s manufacturing complex in San Luis Potosi, Mexico. Céspedes began his career at GM de Mexico in 1985 as a manufacturing engineer at the Ramos Arizpe Complex in Mexico. He subsequently had key assignments in Mexico, Spain and the U.S. in Product Development, Manufacturing, Planning, Marketing and Quality.
A native of San Luis Potosi, Céspedes earned a bachelor’s degree in mechanical and industrial engineering from the Instituto Tecnologico de Estudios Superiores de Monterrey and a master’s degree in business administration as a Sloan Fellow from the Massachusetts Institute of Technology.
“We appreciate Ray’s contribution to GM’s development in China,” said Tsien. “He has helped position GM China and our joint ventures for continued growth.”
Bierzynski joined GM in 1978. He has held several senior leadership roles during his extensive GM career, among them several in China, including president of the Pan Asia Technical Automotive Center (PATAC), vice president of GM Asia Pacific, executive director of China Engineering and director of Electrification Strategy for GM China. In 2006, Bierzynski received the Magnolia Award, which is given by the Shanghai government in recognition of outstanding social, economic and cultural contributions to the municipality by foreign experts, scholars and entrepreneurs, for his work at PATAC.
General Motors traces its roots back to 1908. GM has 11 joint ventures, two wholly owned foreign enterprises and more than 58,000 employees in China. GM and its joint ventures offer the broadest lineup of vehicles and brands among automakers in China. Passenger cars and commercial vehicles are sold under the Baojun, Buick, Cadillac, Chevrolet, Jiefang, and Wuling brands. In 2014, GM sold more than 3.5 million vehicles in China. More information on General Motors in China can be found at GM Media Online.