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Cadillac Appoints Saatchi & Saatchi as New Creative Agency

DUBAI – Leading luxury auto brand Cadillac has selected Saatchi & Saatchi as its new creative agency, following a competitive, multi-agency pitch. Effective immediately, the new appointment comes at an exciting transitional time for Cadillac: the brand is currently in the midst of a major regional revamp, as part of a new global strategic direction for future growth.

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