GM Australia Design Director
Richard Ferlazzo qualified as an Industrial Designer with RMIT in Melbourne in 1982 and has been designing cars for Holden and GM for 25 years, starting as a Creative Designer with Holden in 1988.
Richard has held positions leading interior, exterior and advanced design, as well as concept car creation and international design programs. In 1995, he spent time in Detroit working on Chevrolet and Cadillac programs.
During his career at GM Holden, Richard has contributed to virtually every Commodore program since VN. His career highlights include leading the interior design team for the VR Commodore, leading the exterior design team for the VT Commodore program and holding the Chief Designer position for the VE and VF Commodore programs. Additional highlights include the ‘new millennium’ V2 Monaro and GTO programs.
In 1994, Richard was given the responsibility to redesign the iconic Holden Lion corporate logo which remains unchanged to this day and adorns hundreds of thousands of Holden vehicles.
Richard was also responsible for creating the stunning and award-winning Holden EFIJY concept car in 2005. Later displayed at the 2007 North American International Auto Show, EFIJY was awarded the coveted United States ‘Concept Car of the Year’.