Peter Keley was appointed Executive Director – Planning on 1 July, 2008.
He joined GM Holden in 1983 in finance, then later transferred to Sales and Marketing and held several positions in Holden’s zone offices around Australia.
He returned to GM Holden headquarters in 1998 as Senior Product Planner for Large Cars and Manager of Marketing Product Planning in 1999.
Peter assumed responsibilities as Export Director in January 2004 and in 2005 oversaw what was then Holden’s largest ever year of exports, with more than 50,000 units.
In November 2005, Peter took over the role of Managing Director of Holden New Zealand.
Peter is very much a classic car enthusiast belonging to the Triumph Stag owners club and owning two identical Triumph Stags.
He is married to Trish and has two children Joshua and Sarah.
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Updated July 2010
Executive Director - Planning