Rob Dyrdek Sets GUINNESS WORLD RECORDS® Title in Chevrolet Sonic

2014-02-25

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VALENCIA, Calif. – Driving a modified Chevrolet Sonic, television star and former professional skateboarder, Rob Dyrdek successfully set a GUINNESS WORLD RECORDS® record today for the Farthest Reverse Ramp Jump by a Car with a total of 27.2 meters (89 feet 3¼ inches).

This is the second time Dyrdek, star of MTV’s “Rob Dyrdek’s Fantasy Factory,” has used a Sonic to set an automotive first. In 2011, Dyrdek successfully performed a 360-degree kick-flip off a ramp in a Sonic.

“The Sonic is a great car for firsts,” Dyrdek said. “I have always been a Chevy guy, so when we decided we wanted to set a Guinness World Record for the finale of ‘Fantasy Factory,’ using the Sonic again just made sense.”

Dyrdek performed the stunt before spectators at Six Flags Magic Mountain, while MTV filmed the jump for the season finale of “Fantasy Factory,” which is set to air on March 13 at 10:30 p.m. EST/PST on MTV. To qualify for a GUINNESS WORLD RECORDS achievement, Dyrdek had to successfully land the Sonic on the catch ramp and be able to drive away from the stunt.

At the heart of Sonic’s handling capabilities is a very tight and stiff body-frame-integral (BFI) structure, among the stiffest in the global sub-compact segment. The BFI structure is based on GM’s global front-wheel-drive small vehicle architecture and provides drivers with a heightened sense of solidity, stability and confidence on the road.

With all high-speed action stunts, safety is a priority. The Chevrolet Sonic offers front air bags and uses high-strength steel as part of its body structure, making the small car a strong choice for this challenge. The Sonic is sold around the world and in Thailand with two options, a 1.4-litre and 1.6-litre E85 engine. The newly launched Sonic also uses ABS (Anti-Lock Braking System) as standard on all models. Top-end models also offer additional features like auto wipers and auto headlamps that further improve safety.

“We take extra care and precautions with each and every stunt we create,” said Elia Popov, owner, J.E.M. F/X Inc. “Rob is always willing to try anything once, and for this backwards jump we felt confident that the Sonic would keep him safe.”

Click here to watch the Video of the jump!

About Chevrolet
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.

About Rob Dyrdek
Rob Dyrdek is beyond characterization; he is not a personality who can be simplified into a sound bite. Through his multi-platform holding company, Dyrdek Group, he has leveraged his creativity, business savvy, and professional skateboard career to build a relevant portfolio of lifestyle, media and entertainment and philanthropic companies. Notable brands include DC Shoes, Monster, Alien Workshop, IVI, Rogue Status/DTA and Stance, while successful MTV programs such as Rob Dyrdek’s Fantasy Factory, Ridiculousness, Rob & Big, and animated Nickelodeon series, Wild Grinders, round out Dyrdek’s media and entertainment portfolio. Staying true to his skateboarding roots, Rob has also dedicated his time to creating the first-ever, global and professional street skateboarding league, Street League Skateboarding™ that is approaching its fifth touring year. In addition, Dyrdek continues to help make skateboarding accessible by building safe and legal Skate Plazas through his foundation.

About “Rob Dyrdek’s Fantasy Factory” on MTV
The sixth and final season of "Rob Dyrdek Fantasy Factory" airs Thursday nights at 10:30 p.m. E/PT on MTV. The whole crew is back in the 25,000 square-foot warehouse turned funhouse known as the Fantasy Factory. The crew includes Christopher "Big Black" Boykin, Chris "Drama" Pfaff, Scott "Big Cat" Pfaff, Sterling "Steelo" Brim and Chanel "West Coast." Season six is taking things to a whole new level as Rob and the gang go on the most outrageous and insane adventures on television including Rob attempting one last world record car jump...backwards. The show might be ending, but the funny is just beginning.

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For more information please visit www.chevrolet.co.th, http://media.gm.com/ or www.facebook.com/chevyclub

CONTACTS:

Vijo Varghese
Senior Public Relations Manager
General Motors (Thailand) Limited
Chevrolet Sales (Thailand) Limited
Tel : +66 2791 4885
vijo.varghese@gm.com

Kristopher Spencer
Senior Account Director
Weber Shandwick Thailand
Tel: +662 343 6065
kspencer@webershandwick.com
 

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