2014 Silverado is Most Corrosion-Resistant Chevrolet Truck

Months of proving ground testing equivalent to 10 years on the road

2013-09-06

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YOUR TOWN, DATE – More than half of light-duty pick-up trucks on [INSERT YOUR CITY/TOWN]-area roads are now 11 years or older. To help build on the Chevrolet Silverado’s reputation as the most dependable, longest lasting full-size pickup, engineers designed the 2014 Silverado to be the most corrosion resistant Chevrolet truck ever.

The 2014 Silverado, now available at [INSERT DEALERSHIP NAME], starts with zinc-coated (galvanized) steel for the roof and all body panels except the hood, which is made of an aluminum alloy that reduces weight and provides corrosion resistance. At every step of the design and manufacture of the new Silverado, materials and production processes were selected to help minimize deterioration over time.

“Silverado’s new corrosion resistant design gives [INSERT YOUR CITY/TOWN] drivers protection against the elements – dirt, gravel and weather related,” said [INSERT DEALER SPOKESPERSON NAME] of [INSERT DEALERSHIP NAME]. "The 2014 Silverado is Chevrolet's strongest and most reliable truck yet, and the added corrosion protection measures ensure the truck will continue to meet the customers' needs throughout its life."

Additional 2014 improvements over previous models include:

  • All new body structures designed to minimize the potential for corrosion
  • Improved hem flange sealing on the doors and hood, and additional underbody flange sealing help keep the joints of the truck dry, discouraging deterioration that might occur from moisture
  • Extensive and improved chassis corrosion protection that enhances the truck’s appearance and lengthens the life of underbody components
  • Anti-chip protection on the lower body side for extra protection from stones or gravel

The effectiveness of these changes was borne out during extensive proving ground testing at exposure levels higher than most drivers ever experience. The months of accelerated testing these trucks undergo is equivalent to more than 10 years on the road.

Post-test evaluations of the trucks, including the search for and elimination of corrosion even on areas of parts customers never see, helps ensure the overall vehicle performance.

About [INSERT DEALERSHIP NAME]

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About Chevrolet

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.5 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.

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The 2014 Chevrolet Silverado has been designed to be the most corrosion resistant Chevrolet truck ever. The use of improved hem flange sealing on the doors and hood, and additional underbody flange sealing, help minimize deterioration over time.

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