DUBAI – Throngs of attendees flocked to view the all-new 2015 Escalade up-close at the Julius Baer Beach Polo Cup Dubai 2014 – which was presented by luxury auto brand Cadillac and took place on April 11-12 at the iconic SkyDive Dubai. To the delight of the crowd, the innovative vehicle was on display throughout the two-day tournament, at the event’s VIP area.
Passersby were immediately impressed by the 2015 Escalade – a sophisticated luxury SUV designed to establish new benchmarks for hand-tailored craftsmanship and technology.
In effect, the fourth-generation Escalade is an entirely new design yet instantly recognizable. Much of the story of Cadillac’s redesigned flagship SUV is in the interior, where new levels of luxury combine with the latest technology.
The truth is, from its introduction, Escalade quickly became the standard among luxury SUVs with a formula of bold design, powerful capability and luxurious accommodation for up to eight occupants. Three succeeding generations led luxury SUV customers to confer icon status on it. The 2015 Escalade takes design and technical elements from Cadillac’s product expansion to elevate the brand’s signature SUV.
The 2015 Cadillac Escalade arrives in showrooms in the UAE in mid-2014.
This year marked the Beach Polo Cups 10th anniversary and brought together top players from around the world.
Cadillac “The New Standard of the World” has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. Described as luxurious, having a bold and daring personality, being tough and strong as well as safe and powerful, Cadillac has maintained an iconic presence for over 85 years in the Middle East.
The Cadillac portfolio in the Middle East features award-winning passenger cars ATS, CTS and XTS as well as the SRX crossover and Escalade SUV. Cadillac also offers customers a high-level aftersales service experience through the Premium Care Program. For more information, please visit www.cadillacarabia.com.