GM Middle East Continues Record Performance
September is 23rd consecutive record month of
sales for the region 2005 performance to date shows 35% growth over
same period 2004
Kuwait City, Kuwait – 12 October 2005 -
General Motors (GM) Middle East continued its exceptional sales growth through
the third quarter (Q3) of 2005, with sales of 30,702 units for the three month
period, an increase of 33% over figures recorded in the same period in 2004.
September was GM’s 23rd consecutive record month of sales in
the region and brings total Middle East sales till the end of Q3 to 83,073, a
35% growth over the equivalent nine months in 2004.
GM’s robust
performance in the third quarter of 2005 was led by strong growth across almost
all markets. Volume markets Saudi Arabia and Kuwait continued their domination
of regional sales figures, seeing increases of 79% and 68% respectively over the
same period in 2004. Oman and Qatar recorded an outstanding 137% increase in
sales over 2004 figures, while the United Arab Emirates tracked an 86% sales
increase and the Levant 84%.
Speaking to a group of Kuwaiti journalists
at the quarterly state of the business press review today, Terry Johnsson,
Managing Director of GM Middle East said: “Our continued success is driven
not only by the expansion of our largest markets, but the growing recognition
and acceptance of our brands - particularly Chevrolet and Cadillac. The growth
witnessed this year is proof that we are tracking well to realising our goal of
becoming the region’s market leader.”
Year to Date (YTD) Performance
GM’s 35% YTD sales growth across the region has been
buoyed by the ongoing success of the Chevrolet and GMC brands, which recorded
32% and 73% sales growth respectively over figures recorded during the same
period of last year.
The Chevrolet Caprice and GMC Suburban continue to
hold their titles as 2005 top selling models into the third quarter, increasing
in volume by 33% and 59% respectively over sales from January to September 2004.
The Caprice and Suburban have long enjoyed a close relationship with the people
of the region and the latest sales figures show that this popularity is stronger
than ever.
Chevrolet has tapped lucrative new market segments since
the introduction of its small models – the Aveo, Optra and Epica.
Chevrolet’s extended SUV model, the seven-seater TrailBlazer EXT, has also
enjoyed massive uptake since its arrival late last year and is now ranked in GM
Middle East’s top ten selling vehicles.
GM’s iconic premium
brands have also witnessed positive sales growth in the first three quarters of
the year, with Cadillac and HUMMER sales up 29%. The new Cadillac line-up is
attracting an entirely new generation of customers and the launch of the latest
HUMMER, the H3, is expected to drive volume growth for the
brand.
GM in Saudi Arabia Saudi Arabia, GM’s volume
market, recorded a 79% rise in sales in the third quarter of 2005, and an
outstanding 74% overall market growth in 2005 YTD. This success has been driven
by the outstanding performance of GM’s Saudi Arabian dealers, who have
worked tirelessly to extend the reach of their brands across the Kingdom.
Chevrolet and GMC sales have been particularly positive, increasing by a massive
105% and 80% respectively over figures recorded in the previous
year.
“Our ongoing success in Saudi Arabia highlights the leading
position that GM brands have historically occupied in the hearts and minds of
the Saudi community,” said Johnsson. “The performance of the iconic
Chevrolet Caprice and GMC Suburban, which are GM’s top selling models not
only in Saudi but across the region, demonstrate the importance of the Saudi
market to us as a business.”
The performance of Chevrolet’s
line of small vehicles – the Aveo, Optra and Epica – which each
occupied a places in GM’s list of top ten selling vehicles in KSA,
demonstrates the growing strength of a new generation of customers who are
finding an answer to their automotive needs in a GM vehicle.
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GM brand highlights – 2005
YTD:
- Chevrolet sales up 32%
- GMC sales up 73%
- Cadillac and HUMMER sales up 29%
GM market
highlights – 2005 YTD:
- Saudi Arabia records 74% market growth
- Kuwait records 23% market growth
- United Arab Emirates records 38% market growth
- Oman & Qatar record 80% market growth
- GM assists in over 70 joint enforcement raids with Kuwaiti, Saudi Arabian
and UAE authorities in 2005, seizing 7 million fake parts and packaging items
with a total value of US$167 million
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CONTACT(S): Saada Hammad
Communications and Public Relations Manager General Motors
Middle East Tel (+9714) 3143350 e-mail saada.hammad@gm.com
About
GM General Motors, the world’s largest vehicle manufacturer, was
founded in 1908 and has been the global automotive sales leader since 1931. GM
today employs about 324,000 people around the world. It has manufacturing
operations in 32 countries and its vehicles are sold in 200 countries. In 2004,
GM sold nearly 9 million cars and trucks globally, up 4 percent from the
previous year, and the second-highest total in the company’s history.
GM’s global headquarters are in Detroit.
GM has been operating in
the Middle East since the 1920s. GM’s vehicle brands sold in the region
are Cadillac, Chevrolet, GMC, HUMMER, Opel and Saab supported by a unique set of
customer-focused services. GM parts and accessories are sold under the GM Parts
and ACDelco brands. The regional office in Dubai covers the company’s
operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia,
Syria, UAE and Yemen.
In 2004, GM sold around 89,000 vehicles in the
Middle East, representing a 55 percent increase over figures recorded in 2003,
and the company continues to introduce pioneering programs in the region. More
information on GM and its products can be found on the company’s consumer
websites www.gm.com and www.gmarabia.com.
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