Five GM Models Named Segment
Leaders in IQS Study
Dubai, United Arab Emirates – 22
June 2005 – J.D. Power and Associates this month released their
2005 Initial Quality Study (IQS), widely considered to be the industry benchmark
for new vehicle quality. GM and its assembly plants had many significant "wins"
in the study, with 13 vehicles placing in the top three of their segment for the
second consecutive year.
One of GM’s most popular SUVs in the
Middle East was rated highest in its segment, the Chevrolet Suburban, while the
GMC Sierra heavy duty full-sized pickup, which is an extremely popular model for
GM’s regional Fleet customers also topped its class.
The overall
result included six GM models that were rated highest in their segment, up from
three that placed at the top of their segment in the previous year's study.
These are: Chevrolet's Malibu/Malibu Maxx (Entry Midsize) and Suburban
(Full-Size SUV), the GMC Sierra HD (Heavy Duty Full-Size Pickup) and Buick's
Century (Premium Midsize) and LeSabre (Full-Size Car). This marks GM's best
performance to date in terms of segment leadership.
"The 2005 IQS results
contain some genuinely good news for General Motors,” said Chance Parker,
executive director of product and research analysis at J.D. Power and
Associates. “The improvements of the quality of several models and at
their North American plants are both very positive signs."
Five GM models
ranked second in their segment: the Cadillac Escalade EXT (Full-size Pickup
Light Duty), Chevrolet’s Silverado HD (Full-Size Pickup), Tahoe (Full-Size
SUV) and Impala (Premium Midsize), and the Pontiac Grand Prix (in a tie with
Impala). Two models came in third: the Cadillac CTS (Entry Luxury Car) DeVille
(Mid Luxury Car).
"While GM performed respectably in a relatively flat
industry, we're not anywhere near where we need to be in terms of quality," said
Kevin Williams, vice president of Quality for GM North America. "We are
extremely proud that five GM models are segment leaders in initial quality, and
that we have the top three assembly plants in North/South America, but the GM
team must put greater emphasis on executing best in segment vehicles in all
areas of quality: initial quality, long-term quality and perceived quality."
Williams added that for GM to become the undisputed leader in quality, it will
take "all the people, all the time, focused on quality every day of the
year."
Findings Consistent with Strategic Vision Total Quality Study
The results of the IQS are consistent with the results of Strategic
Vision's recently released Total Quality Study. Six GM vehicles got top ratings
in five of the survey's vehicle categories, the highest number of any full-line
manufacturer. The GMC Sierra was the top heavy-duty pickup, while the Pontiac
G6 was the top mid-size car and the Buick Rainier was the top mid-size sport
utility vehicle. The Cadillac Escalade and the HUMMER H2 tied with Land Rover's
Range Rover in the luxury SUV category, while the Chevrolet Corvette came out
tops among luxury specialty cars.
GM Dominates Premium Midsize Car
Segment In the very competitive Midsize Car segment, GM demonstrated its
quality leadership in the IQS. GM dominated the Premium Midsize Car segment,
with Chevrolet Impala, Buick Century, Buick LaCrosse and Pontiac Grand Prix
taking the top four spots - all ahead of the Toyota Camry and Honda Accord.
Overall, Buick Century was the No. 1 vehicle built in North America and the
Buick LaCrosse was the highest-rated all-new redesigned launch
vehicle.
Winning Assembly Plants GM swept the top three
North/South America plant awards, up from two award wins in 2004. Oshawa 2,
which makes the Buick Century, Buick LaCrosse and Pontiac Grand Prix won the
Gold award for top assembly plant in North/South America. Oshawa 1, which makes
the Chevy Impala and Chevy Monte Carlo, won the Silver award for top assembly
plant in North/South America. Hamtramck, which built the Buick LeSabre,
Cadillac DeVille and Pontiac Bonneville during the survey period (and is gearing
up to build the Buick Lucerne and Cadillac DTS) won the Bronze. GM has been
recognized for having the top two assembly plants in North America for four
consecutive years.
How GM Vehicles Compare to other Brands
Buick and Cadillac are among the top five brands, just behind Lexus,
Jaguar and BMW. Four GM brands are above industry average: Buick, Cadillac,
HUMMER and GMC.
Powertrain Performance While J.D. Power and
Associates doesn't report on GM Powertrain performance publicly, our own
calculations, based on data from J.D. Power, shows that GM Powertrain improved 4
percent, passing Toyota for the first time. GM Powertrain is now in second
place, with Honda setting the new benchmark in powertrain performance. In other
findings, GM Powertrain became the industry leader in automatic transmissions,
improving 25 percent year-over-year.
Other Key
Findings Following are some other significant wins for
GM:
- HUMMER was among the top 10 brands and also was the "most improved" brand,
with a 36 percent improvement. This is good news for the HUMMER H3, which began
shipping to dealers this week
- The GMC Envoy had significant year-over-year improvement
- The Cadillac CTS finished third in the entry Luxury Car segment, ahead of
the Chrysler 300 and BMW 3 Series
CONTACT(S): Saada Hammad
Communications and Public Relations Manager General Motors
Middle East Tel (+9714) 3143350 e-mail saada.hammad@gm.com
About
GM General Motors, the world’s largest vehicle manufacturer, was
founded in 1908 and has been the global automotive sales leader since 1931. GM
today employs about 324,000 people around the world. It has manufacturing
operations in 32 countries and its vehicles are sold in 200 countries. In 2004,
GM sold nearly 9 million cars and trucks globally, up 4 percent from the
previous year, and the second-highest total in the company’s history.
GM’s global headquarters are in Detroit.
GM has been operating in
the Middle East since the early 1940s. GM’s vehicle brands sold in the
region are Cadillac, Chevrolet, GMC, HUMMER, Opel and Saab supported by a unique
set of customer-focused services. GM parts and accessories are sold under the GM
Parts and ACDelco brands. The regional office in Dubai covers the
company’s operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman,
Qatar, Saudi Arabia, Syria, UAE and Yemen.
In 2004, GM sold around
89,000 vehicles in the Middle East, representing a 55 percent increase over
figures recorded in 2003, and the company continues to introduce pioneering
programs in the region. More information on GM and its products can be found
on the company’s consumer websites www.gm.com and
www.gmarabia.com.
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