Art & Science
Timeless beauty in design and technical innovation mark the 96-year history of Cadillac, and have characterized nearly all of the models ever launched by the American marque. At the same time, "Art & Science" is at the center of a new company philosophy designed to reinforce Cadillac's preeminent position among luxury vehicle makers.
"Art" is the visual essence and brand character that makes a Cadillac a Cadillac. Unmistakable design and incomparable flair to provide a strong family feeling with each Cadillac model. It can be identified through Cadillac's new form vocabulary; clean, sheer, crisp designs, a computer-generated look and specific cues such as vertical headlights and taillights. The new challenge is interpreting traditional flair in a contemporary fashion.
"Science" is the priority given to high technology throughout Cadillac models, in terms of performance, safety, and comfort and the personalization of equipment. This is a competence that distinguishes American scientific achievement - and is a tangible part of every Cadillac. Cadillac was often the first carmaker to introduce new components and technologies.