Dubai, United Arab Emirates – 31 August 2005
Cadillac will celebrate the latest addition to its extensive portfolio with the launch of the Cadillac BLS at the Frankfurt Motor Show 2005, which opens on 13 September. The front-wheel drive BLS offers expressive design, outstanding ride and acoustic comfort. This new premium mid-size sedan adds another important element to Cadillac’s growing international presence.

###

CONTACT(S):
Saada Hammad
Communications and Public Relations Manager
General Motors Middle East
Tel +971 4 314 3350
e-mail saada.hammad@gm.com

About Cadillac
Cadillac is the luxury vehicle division of General Motors Corporation. It was founded in 1902. The Cadillac brand has been an iconic presence in the Middle East region for over 40 years. Cadillac is currently undergoing a worldwide brand rebirth, investing more than US$4 billion in a designer-led renaissance to unveil a new line-up of products that embody luxury, performance and quality.

This investment is paying off – global sales and market share in recent years have made consistently gains. Cadillac today produces the XLR convertible luxury roadster, the SRX midsize luxury utility, the CTS entry-level luxury sedan, STS luxury sport sedan and the world's most powerful line-up of SUVs, the Escalade, Escalade ESV and Escalade EXT. The newest member of the Cadillac family, the DTS luxury performance sedan arrives in showrooms across the Middle East in the second half of 2005.