2004-12-16, GM Daewoo Opens Busan year-round Customer Test-Drive Centers
- Will operate 365 days per year
- Represent new marketing approach
2004-11-18, GM Daewoo Opens First of 24 Unique Customer Test-Drive Centers
- Will operate 365 days per year
- Represent new marketing approach
2004-10-20, GM Daewoo to Strengthen Mecenat Activity
GM Daewoo Auto & Technology (GM Daewoo), celebrating the 2nd anniversary since its foundation, strengthens Mecenat, corporate sponsorship of culture and the arts.
2004-07-30, GM DAEWOO to Deliver Technical Repair Training to Instructors Nationwide
- 170 instructors from 102 auto-related departments nationwide participate
- Delivers training in state-of-the-art automobile systems and technologies
2004-06-25, General Motors Chairman and CEO Rick Wagoner Leads Company's Automotive Strategy Board on Three-Day Visit to Korea
Seoul, Korea - General Motors Chairman and CEO Rick Wagoner is leading the company's Automotive Strategy Board (ASB) on a three-day visit to Korea, which began Wednesday June 23.
2004-03-01, GM Daewoo to Provide Cars to 500 Second-term Test-Drivers
- 500 additional winners to be selected from 2nd round applicant and 1st round loser pools in May
- Applications available at GM Daewoo sales agencies or through the Internet
2004-01-14, Daewoo Spins Wheel of Fortune at Vienna Autoshow
Visitors can win new Lacetti suspended from 65-metre giant Ferris wheel
2004-01-13, GM Daewoo Conducts ‘New Year’s Day Special Service’
- 24-hour emergency dispatch and special check services for homecoming vehicles from January 20 through 23
2004-01-05, GM Daewoo Promotes New Financing Technique “Negative Installment” Program, Cheaper than No-interest Installment
- With the New Year around the corner, GM Daewoo is promoting ‘minus 1 percent installment’ program, which offers larger benefits than no-interest installment.
- GM Daewoo’s new financing technique offers one percent interest rate rebate for customers
- With the launch of GM Daewoo entering its 2nd year, an aggressive marketing plan is to be implemented on full scale to expand market share
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