Promotion and Marketing(2003) | GMDAT Media Online

2003-12-29, Five Hundred GM Daewoo Test Drive Evaluators Picked in the 1st Draw

- 1 year free test drive to be launched with an official ceremony at Bupyung/Gunsan/Changwon Plant at the end of January
- Magnus records highest competition rate of 4,783 to 1, with 239,125 participants applying for 50 unit offers
- Remaining 500 evaluators to be picked after the deadline of 2nd draw event from Feb. to Apr. next year

2003-12-23, Thank You Very Much, Customers! Merry Christmas!

- Opened「Christmas! GM Daewoo Theme Lounge」at Incheon International Airport
- To promote a variety of events including 'New Year greetings', instant picture-taking, fashionable key ring gift, etc.

2003-12-18, GM DAEWOO Kicks Off Cultural Marketing in Full Scope

- GM Daewoo to Sponsor the Broadway Romantic Musical of the Century, "The King and I"
- "Lacetti" to be Given Away
- GM Daewoo to Actively Support the Advancement of Culture and Art in the Future

2003-12-04, GM DAEWOO to Hold「Snow Snow Festival 」

- To conduct free check services at 330 maintenance centers nationwide
- To offer a variety of gifts including large-sized TVs, refrigerators, drum washing machines, etc.

2003-11-12, More Than 430,000 Customers Register for GM DAEWOO Customer Test Drive Team

- Since Oct. 13, a total of 430,147 people have applied for test-driving.
- 66% of the total applicants are men.
- Most favored models are Magnus, Lacetti, and Rezzo.

2003-11-12, GM Daewoo Customer Test Drive Team Nets More Than 450,000 Contestants To Date

- Since Oct. 13, 450,122 people have applied for test-driving
- 66% of the total applicants are men
- Most favored models are Magnus, Lacetti and Rezzo
- First deadline ends Dec. 12

2003-10-23, GM Daewoo Opens Showroom in Incheon International Airport

- World's first automobile showroom in airport waiting area
- Displaying five vehicles and providing virtual design experience

2003-10-12, "GM Daewoo is providing cars to 1,000 test-drivers free of charge for a year "

- GM Daewoo launches unprecedented large-scale test drive
- Largest event in auto industry history
- The first anniversary thank-you festival based on product confidence
- CEO to appear for first time in TV ad to promote event

2003-10-07, British Adventurers' Successful Drive through Eurasia in Kalos

- Drive 20,000km through 25 countries, departing from Luton, U.K. on June 9
- Donated 50,000 euro they raised through the Eurasia charity drive and an additional 10,000 dollars, which GM Daewoo headquarters contributed, to Daegu SOS Children's Villages

2003-09-18, GM Daewoo Promoting Cultural Marketing

- Sponsoring creative musical 'Peppermint'
- Giving away a 'Kalos', a crossover-type new-concept mini car
- To enhance promotion with art and cultural circles

2003-09-04, GM DAEWOO To Invite Solitary Olds To Celebrate Chuseok

- 400 Solitary Senior Citizens Invited for Chuseok

2003-08-31, GM Daewoo To Promote In Commemoration Of Chuseok

- Launch <Diamond models> equipped with safety, convenience and economy & Promote <Diamond thank-you festival in commemoration of Chuseok
- 20% sales increase expected through the synergy effect from <Chuseok marketing> and <the special excise tax cut>

2003-06-09, From England to South Korea in a Family Hatchback

GM Daewoo to make a substantial donation to SOS Children's Villages

2003-06-03, GM Daewoo, Maintenance Renewal!

- Innovative and differentiated Charm Service now available.
- 24 hrs. emergency service, regardless of the guaranteed maintenance period.
- For pre-arranged services, compensation assured in case of delay.
- In case of the same defects on the same parts, despite an earlier repair service, a rework will be provided free of charge.