2008 Busan Motor Show

  • Press Release
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Celebrates GM's Centennial and Looks Ahead to Next 100 Years at Busan International Motor Show

Busan, Korea - GM Daewoo Auto & Technology (GM Daewoo) is celebrating the centennial of its parent company, General Motors Corp., and introducing the Winstorm MaXX crossover as part of a special display representing the heritage of the automobile at the 2008 Busan International Motor Show.

Among the 20 vehicles being displayed on the 1,700-square-meter GM Daewoo stand are a vintage 1915 Cadillac, the Winstorm MaXX and the Chevrolet Equinox fuel cell electric vehicle.The three products represents the automobile's past, present and future, respectively.

"GM played an important role in the growth and development of the Korean automotive industry long before GM Daewoo's establishment," said GM Daewoo President and CEO Michael A. Grimaldi."GM Daewoo's remarkable growth has been accelerated by leveraging the best of the best resources of the world's largest automaker.We are looking forward to the next 100 years of exciting vehicles."

 

The Past: GM in Korea, from Emperor's Cadillac to Daewoo Motor Co.

The first GM car and one of the very first vehicles in Korea was a Cadillac that served as the royal limousine of the last emperor of the Chosun Dynasty. Built in 1918, the royal Cadillac is a seven-seater with a wood-framed body and four door entries. Its V-8 engine, revolutionary at the time, generates 70 horsepower.

Currently housed in the National Palace Museum of Korea, it is one of only four 1918 Cadillacs known to still exist. The 1915 Cadillac on display at GM Daewoo's stand shares the same engine and platform.

In 1972, GM Korea was founded. It evolved into Daewoo Motor Co.Collaboration between GM and Daewoo over the following years contributed greatly to the development and growth of the automotive industry in Korea.

 

The Present: GM Daewoo's Latest Model, Winstorm MaXX

Last year, GM Daewoo produced approximately 1.9 million vehicles for 150 markets around the world, leveraging GM's industry-leading technology, global resources and networks.

The latest GM Daewoo product bridging the bright future with the profound past is the Winstorm MaXX, which is scheduled to go on sale in July. "The Winstorm MaXX combines the versatility of an SUV with the driving performance of a sporty passenger car," said Grimaldi.

Solid character lines and taut surfaces accentuate the vehicle's European-inspiredsporty and muscular look. The interior design echoes the elegance of a top-of-the-line sedan through sporty contoured seats, three large round air vents in the center console, and a leather-wrapped three-spoke steering wheel.

Powered by a 2.0-liter Euro IV-compliant VCDi (Variable Turbocharger Common Rail Diesel Injection) engine, the Winstorm MaXX's driving characteristics are what set it apart from "city commuter" SUVs. Its sporty handling is sustained by a European-style stiff, steel body-frame integral structure.

Active-on-demand all-wheel drive comes standard on the Winstorm MaXX.This improves driving and handling while reducing fuel consumption.Also standard is ESC (Electronic Stability Control), which ensures maximum vehicle control and active safety.

 

The Future: Chevrolet Equinox Fuel Cell Electric Vehicle

The Chevrolet Equinox fuel cell electric vehicle represents the future, which is about taking the automobile out of the environmental debate and reducing the world's dependence on petroleum.

The Equinox can run up to 320 kilometers using electricity generated from hydrogen and go from 0 to 100 km/h in 12 seconds with a top speed of 160 km/h, but emits only water.

In 2007, GM launched the world's largest fuel cell vehicle demo fleet.Dubbed Project Driveway, the program is placing more than 100 Chevrolet Equinox fuel cell vehicles with drivers around the world to gain comprehensive data from real-world use. GM Daewoo will get the first demo vehicle of the Project Driveway fleet outside the U.S. later this year.

During the Busan International Motor Show's public days, GM Daewoo will host various activities including a musical gala, the Matiz Ten-Ten Festival and a Children's Day celebration. In addition, photo sessions with racing models and customer consultation services will be provided on a daily basis.

GM Daewoo Auto & Technology was established in 2002.It has five manufacturing facilities in Korea as well as an assembly facility in Vietnam.In addition, GM Daewoo provides market and brand-specific vehicle kits for assembly at GM facilities in China, Thailand, India, Colombia and Venezuela.In 2007, GM Daewoo sold in Korea and exported 1,886,632 complete vehicles and CKD kits.GM Daewoo vehicles are now offered in more than 150 markets on six continents under several GM Group brands.Imported GM products from the Cadillac and Saab premium brands are sold in Korea through GM AutoWorld retailers. More information on GM Daewoo and its products can be found on the company's website at http://media.gmdaewoo.co.kr.

Inquires: GM Daewoo Public Relations (82-32-520-5045~7)

 

Winstorm MaXX Specifications

Specification

 

Length (mm)

4,575

Width (mm)

1,850

Height (mm)

1,705

Wheelbase (mm)

2,705

Track (mm)

Front

1,560

Rear

1,570

Engine type

2.0 VGT

Displacement (cc)

1,991

Max. power (ps/rpm)

150/4,000

Max. torque (kg.m/rpm)

32.7/2,000

 

Chevrolet Equinox Fuel Cell Specifications

General

Vehicle type:

5-door, front-wheel-drive crossover SUV

Chassis:

Independent MacPherson struts front, independent 4-link trailing arm rear, disc brakes front and rear, friction brake blending to maximize energy capture, electric power assist steering

Seating capacity:

4

 

Dimensions

Wheelbase (in / mm):

112.5 / 2,858

Length (in / mm):

188.8 / 4,796

Width (in / mm):

71.4 / 1,814

Height (in / mm):

69.3 / 1,760

Curb weight (lb / kg):

4,431 / 2,010

Cargo volume (cu ft / L):

32.0 / 906.24

 

Fuel storage system

Type:

3 carbon fiber fuel tanks, compressed gas

Service pressure (psi / bar):

10,000 / 700 or 5,000/350

Storage capacity (lb / kg):

9.24 / 4.2

 

Fuel cell system

Power (kW):

93

 

Battery system

Type:

Nickel-metal hydride battery pack; regenerative braking

Power (kW):

35

 

Other Highlights

Chevrolet Mini Triplet Concepts

Three GM Daewoo-designed mini-car concept vehicles are making their first appearance in the Asia Pacific region at the 2008 Busan International Motor Show. During the 2007 New York International Auto Show, 1.9 million people participated in an online vote to select their favorite to become GM's next-generation global mini-car.The "Triplets" highlight flexibility, creativity, and the diversity of GM Daewoo's design capability.

Chevrolet Beat: Powered by a 1.2-liter turbocharged gasoline engine, the Beat is a front-wheel-drive, three-door hatchback concept designed to evoke the mood of a speedy mini.

Chevrolet Groove: Too tough-looking to be "cute," the Groove concept is a retro-inspired vehicle with bodacious fender flares and an upright windshield. It looks much longer than it actually is, thanks to its short hood and long cabin.

Chevrolet Trax: An urban crossover concept, the Trax showcases an affordable all-wheel-drive system and looks the part of a rugged SUV many times its size, thanks to a voluminous one-piece bumper and fender system in the front and back, a rear-mounted spare tire and a roof rack.

 

L4X - Premium Large Sedan

The show car version of GM Daewoo's premium large sedan boasts a superior level of refinement, safety and comfort features, with a longest-in-class 3,009-mm wheelbase, world-class structural stiffness and rear-wheel drive.

The L4X comes with a powerful 3.6-liter V-6 engine matched with a smooth-shifting five-speed automatic transmission, generating peak power and torque of 258 hp at 6,500 rpm and 34.7 kg.m at 3,200 rpm.

 

L4X Specifications

Specification

 

Length (mm)

5,164

Width (mm)

1,900

Height (mm)

1,480

Wheelbase (mm)

3,009

Track (mm)

Front

1,592

Rear

1,608

Engine type

V-6 DOHC

Displacement (cc)

3,565

Max. power (hp)

258

Max. torque (kg.m)

34.7

 

WTCC Ultra - Vision of a New Generation of Touring Car

The WTCC Ultra was developed by GM Daewoo's Advanced Design Studio in conjunction with GM designers around the world.

On the Stealth Blue body made of a glass fiber and carbon fiber laminate, the window frames and the air intake grilles at the front make an attractive contrast with the glossy silver-painted wheels and the polished aluminium door handles, number plate and centrally positioned tailpipes.

The WTCC Ultra is equipped with a powerful 1,991-ccdiesel engine that generates 139 kW/190 hp.

 

WTCC Ultra Specifications

Specification

 

Length (mm)

4,324

Width (mm)

1,906

Height

(roof/with rear spoiler, mm)

1,490

(1,569)

Wheelbase (mm)

2,650

Track (mm)

Front

1,685

Rear

1,670

Engine type

Four-cylinder common-rail diesel

Displacement (cc)

1,991

Max. power (hp)

190

 

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