In October 2002, the world's largest automaker "General Motors Corporation" and Korea's Daewoo Motor Company joined hands to launch a new company called GM Daewoo Auto & Technology.
GM Daewoo has become one of the world's fastest-growing automotive companies. It also has become a major contributor to the Korean economy by increasing its global sales 400 percent, making new investments worth KRW 3 trillion and hiring or rehiring 4,500 employees since its founding.
GM Daewoo produces 1.5 million vehicles annually at its Bupyung, Gunsan and Changwon plants in Korea as well as at its VIDAMCO plant in Vietnam. Ninety percent of its production volume is exported to 150 countries.
GM Daewoo's product lineup reflects its strong commitment to innovation.
The Tosca, with its inline six-cylinder engine and five-speed automatic transmission, and the Winstorm SUV, whose innovative design and performance have caught the eyes of car enthusiasts around the world, complement the Lacetti, Gentra, Rezzo, Kalos and Matiz mini-car. With a full lineup of vehicles that offer class-leading value for money, GM Daewoo continuously delivers innovative products to consumers around the world.
Along with the Charm Service and GM Daewoo Difference, which offer a wide range of innovative services to its customers, GM Daewoo has introduced innovative marketing programs such as a 1,000-car test drive and a series of test-drive centers across Korea that invite consumers to experience GM Daewoo products.
Extensive in-house employee training programs and external learning opportunities enable all GM Daewoo employees to nurture their skills and talent. The management philosophy of GM Daewoo, which values open communication and close ties with all employees, involves tearing down the wall between labor and management, and building mutual respect and cooperation.
As a responsible corporate citizen, GM Daewoo is sharing its success with the local community and contributing to a better society. Its employees are likewise committing their time and money to help the community through the GM Daewoo Employee Foundation. GM Daewoo also actively supports community initiatives in the arts and culture as well as sports.
GM Daewoo is the home of GM's global small and mini-car architectural development teams. It also is working with GM on the development of eco-friendly engines and transmissions as well as hybrid vehicles and hydrogen fuel cells.
Together with several global IT companies and local universities, GM Daewoo is engaged in an industry-academic collaboration project called PACE (Partners for the Advancement of Collaborative Engineering Education). The aim is to help train future automotive industry leaders. In addition, GM Daewoo sponsors various academic programs such as an annual Auto Science Camp for children.
By leveraging GM's advanced technology and business capabilities, GM Daewoo has positioned itself as a key player in GM's global network that will drive the future of the automotive industry in Asia Pacific as a global leader in automotive design, quality and customer value.
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