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Wayne D. Brannon

Executive Director, Chevrolet Europe

Wayne D. Brannon has been Executive Director, Chevrolet Europe since January 2006. In this capacity, he leads a pan-European organization responsible for marketing a range of small to medium-sized Chevrolet passenger cars. Prior to this appointment, Brannon was responsible for Sales & Marketing at GM Latin America, Africa and Middle East.

Brannon was born June 21, 1955, in Detroit, Michigan, and grew up in the Detroit area. He holds a Bachelor of Industrial Administration from General Motors Institute (GMI), now Kettering University, which he received in 1979. Shortly thereafter, he was awarded a GM Fellowship to attend Michigan State University, where he earned a Master of Business Administration in 1983.

Brannon began his career with GM at the Cadillac Motor Car Division in 1973 while he was a co-op student attending General Motors Institute. He devoted 15 years to Cadillac in various field and central office positions within Sales, Marketing and Planning. He then moved to the GM corporate marketing & planning staff where he was appointed Consumer Research Manager and, two years later, Manager of North American Market Analysis. In 1992, Brannon became Director of Sales & Marketing for Africa. Since that time, he led various sales & marketing activities in Africa, the Middle East, and South America and lived in both Zurich and São Paulo. Brannon previously served as Vice President of General Motors Overseas Distribution Corporation, Vice Chairman of the U.S. Corporate Council on Africa, and Board Director of the African Business Roundtable.