GM Racing Around the World
Auto racing today is a complex environment that demands a fusion of engineering, marketing and business acumen to produce positive results. It is a world stage where a variety of brands can compete for the loyalty of customers. Few global arenas can match racing's potential for building awareness and consideration of a manufacturer's products. That is the primary reason why GM participates in motorsports programs worldwide, in venues ranging from grassroots dragstrips and dirt tracks to winding road courses and high-banked super speedways. GM is in racing to win on the track - and to win in the marketplace.
It makes business sense for the world's largest auto manufacturer to engage its vast resources in motorsports competition. Racing has been a part of the GM culture since the days when auto pioneers such as Ransom E. Olds and Louis Chevrolet relied on speed records and racing victories to launch their fledgling car companies. In today's world, auto racing is a global sport that attracts millions of spectators and billions of television viewers. It has become a vast international sports marketing enterprise supported by sponsorships from many of the world's most respected companies.
Long a world leader in motorsports, GM has won races and championships in disciplines that span the entire spectrum of motorsports, from stock cars and off-road trucks to touring cars and open-wheel racers. Based on this solid foundation of past success, GM is now committed to taking a leadership position in redefining the role of automotive manufacturers in motorsports into the 21st century.