February, 2006
The BLS: Cadillac continues global growth
• Four-door luxury midsize sedan
• Three gasoline and one
turbodiesel engines delivering 150 to 255 hp (110 to 188 kW)
• European
launch in spring 2006
Geneva. The Cadillac global product offensive is in
high gear. Following the launch of the CTS in 2003, the XLR and the SRX in 2004,
and the STS in 2005, the General Motors luxury brand will start to sell the BLS
in Europe in spring 2006. This new luxury midsize sedan adds another important
element to Cadillac’s growing international presence.
The
front-wheel drive BLS offers expressive design, outstanding ride and acoustic
comfort. It also marks a new era in the brand’s history, with its first
turbo diesel variant fitted with a maintenance-free diesel particulate filter.
Like the gasoline versions (175 hp, 129 kW, 210 hp, 154 kW, and 255 hp, 188
kW), the turbodiesel (150 hp, 110 kW) offers the dynamic driving
performance that customers have come to expect from Cadillac.
“The
BLS was developed for luxury customers, with particular attention to the demands
of the European and other international markets,” said Jim Taylor,
Cadillac general manager. “BLS is an important addition to our Cadillac
portfolio, and it provides a critical entry with which to grow our business in
key international markets. The distinctive styling will attract customers daring
to be different.”
In 2005, Cadillac achieved its best U.S. sales
since 1990 with more than 235,000 units sold. Outside North America, Cadillac
posted a 42 percent increase last year thanks to strong sales in China, the
Middle East and record braking sales in Europe.
The exterior:
Unique Cadillac style
The Cadillac BLS design was conceived by an
international team of designers led by GM Vice President of Design Ed Welburn.
The vehicle has clear, sharply defined contours, striking wedge shape and an
elegant interior.
“The most striking feature is the vertical lines
at the front and rear,” said Welburn. “The V-shaped chrome-plated
grille, a Cadillac cue, is picked up again by the trunk lid. The large side
faces communicate a sense of strength and solidity.”
The BLS also
features jewel-like headlamps, fog lamps integrated into the body-colored bumper
and a wide air intake below the grille. A narrow chrome strip runs along the
side windows. The latest LED technology is used in the center high-mounted brake
light, which is prominently positioned on the trunk lid and extends across the
vehicle. The vertical taillights leave no doubt the BLS is a
Cadillac.
The interior: A luxurious atmosphere and state-of-the-art
infotainment systems
The BLS interior is highlighted by a three-spoke
leather steering wheel and an analog clock in the center stack. The circular
instruments have white numerals and red needles on a black background.
The state-of-the-art infotainment systems include high-quality audio
units from American hi-fi specialist Bose, among others, a DVD navigation system
with touch screen operation, a Bluetooth-enabled cell phone system with a
hands-free kit, and remote controls on the steering wheel.
The
engines: One turbodiesel and three gasoline engines
In a Cadillac
first, the BLS will be available with a turbo diesel variant. The 1.9L
four-cylinder unit, with common-rail direct injection technology and 150 hp
(110 kW), is fitted with a maintenance-free diesel particulate filter and
complies with Euro 4 emissions standards. The range of gasoline engines –
all turbo-charged – includes two 2.0L four-cylinder versions (175/210 hp,
129/154 kW) and a high-tech 2.8L six-cylinder unit at 255 horsepower (188
kW) with twin-scroll turbocharger and variable phasing of the intake camshafts.
The BLS offers five- or six-speed manual transmissions and five- or six-speed
automatic transmissions, depending on engine type.
The chassis:
Emphasis on comfort and driving dynamics
The chassis, which has
McPherson struts in front and a four-link rear axle, is designed for the
powerful engines and the high demands of a Cadillac. The chassis tuning ensures
dynamic handling performance without compromising
comfort.