Cadillac & Corvette Europe
Kroymans
Corporation, located in Hilversum, the Netherlands, is an international
marketing, sales and distribution company. Its activities focus on the
automotive and industry markets. Kroymans Corporation has more than 100
operating companies, spread throughout Europe, the USA and Asia. The Group
employs 2.900 employees who generate a turnover of more than EUR 1,2
billion.
In the automotive market, Kroymans Corporation is
represented by three divisions: Import, Retail and Leasing & Finance. The
first of these divisions imports premier car brands like Saab, Jaguar and Aston
Martin, as well as the Korean brands Kia and SsangYong.
On October 1,
2003, the company signed an agreement with General Motors for the exclusive
distribution of Cadillac and Corvette in Europe. For this purpose, a subsidiary
company, Cadillac & Corvette Europe B.V., was set up in Breukelen, the
Netherlands.
Within its Retail Division, Kroymans
Corporation holds more than sixty dealerships and service points representing
the Saab, Opel, Jaguar, Ferrari, Maserati and Ford brands. It currently also has
around 140 distributors for Cadillac and Corvette. The plans are to further
expand the dealership network and also to set up a total of 25 “Cadillac
& Corvette Experience Centers” in Europe. Prospective customers will
be able to come to these centers - which will be conveniently situated in
Europe’s key metropolitan areas - to get to know the complete range of
vehicles from the noble US brand.
In July, Robert A. Lutz, Chairman General Motors North America and Vice President Product Development, officially opened the first Cadillac & Corvette Experience Centers in the German cities of Stuttgart and Düsseldorf. The Cadillac & Corvette Experience Center formula enables Cadillac aficionados to familiarize themselves with the various models, the Cadillac and Corvette brands and the environment in which they operate. In the near future more Cadillac & Corvette Experience Centers will be opened.