| Marketing
& Personalization |
RETAILER-INSTALLED
ACCESSORIES READY FOR CUSTOMERS AS VUE HITS SHOWROOMS
Personalization will play an important part in expanding
the versatility and appearance of the Saturn VUE.
Right from market introduction, VUE customers can
customize their vehicles to fit their individual tastes
and lifestyles with a choice of more than 40 retailer-installed
accessories that can be purchased and installed at
Saturn retailers.
"The clean, contemporary design of the Saturn VUE
makes it a natural for the growing customization trend,
especially among young buyers with active lifestyles,"
said Jill Lajdziak, vice president of Saturn sales,
service and marketing. "The VUE accessories are part
of our overall Saturn Expression Series strategy to
meet the needs of specific groups of customers."
The Saturn Expression Series encompasses Saturn's
strategy for both accessories as well as limited-run
factory-built vehicles. Saturn also is producing a
build of 1,000 fully-loaded black L300 sedans and
L300 wagons in the fall of 2001 to introduce a new
DVD entertainment system. Also as part of the Saturn
Expression Series, Saturn S-Series coupe owners can
choose a variety of licensed customization components
to add to the performance and personalize the appearance
of their cars.
Specialty accessories and appearance products represent
the largest growth segment of aftermarket products,
with sales more than doubling from $1.8 billion to
nearly $4 billion in the past decade. Young buyers
who want to express their personalities are leading
the trend, and it's expected that many of them will
be attracted to the VUE by its affordability, quality,
safety and flexibility to adapt to their varied activities.
"The VUE accessories include a number of interior
and exterior offerings designed to customize the appearance
or keep the vehicle looking new," said Dan Butler,
marketing coordinator for Saturn Service Parts Operations
(SPO). "These include body side graphics packages,
interior trim kits and a variety of covers, mats,
deflectors, guards and pads. Other accessories transform
the VUE into a vehicle geared for a customer's favorite
activities. For example, an innovative interior bike
rack holds two bikes in the cargo area with the rear
seats folded flat. There are also a variety of roof
rack attachments for carrying bikes, skis, a canoe,
kayak and other equipment."
Saturn SPO worked with leading aftermarket accessory
manufacturers to design and validate accessories that
promote customization of the VUE. Accessories purchased
and installed at the time a customer takes delivery
of a Saturn VUE will be covered by the 36-month/36,000
mile new-vehicle warranty. Accessories purchased and
installed at a later time will be covered by a 12-month/12,000
mile warranty.
Following are retailer-installed accessories available
for the Saturn VUE.
Interior
- Interior trim kits - two kits (brushed aluminum
or carbon fiber appearance) complement existing
interior trim
- Interior bike rack - mounts to cargo area floor
with rear seats folded flat, holds two bikes ·
- Neoprene seat covers - custom fitted, water resistant,
keeps seats clean and new
- Slip cover - custom fitted, water resistant, easily
cleaned, rugged stormshield material, keeps seats
clean and new
- Windshield sunshade - made of reflective film,
keeps interior cooler when in direct sunlight
- Cargo mat - made of flexible PVC material, prevents
spills from ruining rear cargo carpet
- Cargo net - helps secure items in cargo area
- Rubber floor mats - made of flexible PVC material,
will keep mud and snow off carpet
- Cargo shade - keeps contents inside VUE out of
sight and provides protection from sunlight
- Ashtray assembly - functional and attractive
- Glove box lock - secures valuables in glove box
Exterior
- Vehicle cover - custom fitted, made of Triguard
material
- Hood air deflector - made of black high-impact
polymer, protects front of hood from stones and
road debris
- Liftgate air deflector - made of black high-impact
polymer, attaches to top edge of liftgate to divert
air across rear window when driving, reducing accumulation
of dust on rear window
- Front end cover - removable, protects against
flying insects and loose gravel
- Side window air deflectors - made of black high-impact
polymer, brings in fresh air while keeping out the
weather
- Sunroof deflector - made of smoked high-impact
polymer, attaches to sunroof opening to keep most
wind from sneaking through
- Rail-to-rail sunroof deflector - made of black
high-impact polymer, attaches across front of roof
line and to each side of roof rail to reduce wind
sneaking through sunroof opening
- Splash guards - made of TPO material, gray color
to match rear bumper fascia and rocker molding,
designed to keep sand, mud, stones and road salt
off the VUE
- Rear bumper pad - made of black TPO material,
protects finish on top of rear bumper fascia and
increases
- traction when standing on top of bumper fascia
- Roof rack cargo box - 16-cubic foot capacity,
aerodynamic design, dual side opening, quick-release
attachment
- Trailer hitch - Class II hitch with 2,500 lb.
towing capacity, 250 lb. tongue weight, designed
to receive 1-1/4 inch ball mount
- Hitch mounted bike carrier - attaches to trailer
hitch, made of steel tubing that is powder coated
in black, equipped with quick-release device, holds
up to four bikes
- Body side graphics - made of vinyl, two designs;
design #1 is an upper swoosh in multi-color chromaflair,
lower swoosh also is multi-color chromaflair with
single solid gray stripe down center; design #2
features a large, stylized chromaflair Saturn logo
across the rear door and quarter panel.
- Front grille protector - attaches to front of
frame and extends in front of bumper fascia
- Side step bars - made of 3-inch diameter clear
anodized aluminum, provides easier access to passenger
compartment and assists when washing VUE or loading
roof rack
- Wheel locks - available with alloy wheels to foil
would-be thieves
- Locking gas cap - theft deterrent to stop would-be
thieves
- Engine block heater - provides warm engine start-up
in cold weather
- Roof rack cross bars - extruded black anodized
aluminum channel with plastic stanchions, attach
to side rails, adjust to five positions
Roof rack attachments
- Ski attachment - four pairs of skis or two snowboards
- Bike attachment-fork mount - for bike with removable
front tire
- Locking cable - secures wheel for fork mount bike
carrier and/or bike for either fork or wheel mount
- Bike attachment-wheel holder - use with fork mounted
bike to secure front wheel to rack
- Cargo straps - two 11-foot polypropylene straps
with heavy duty metal spring buckles
- Bike attachment-upright - wheel mount, vertical
support bar attaches to bike's down tube or seat
tube
- Boat/canoe/dinghy gunnel bracket attachment -
four brackets provide shoulder support when used
with cargo straps
- Kayak/boat/sailboard saddle - four polyurethane
saddles used with cargo straps
- Surf/sailboard cushion - Two polyurethane pads
with non-slip design
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