Buyer who needs affordable midsize sedan with handling and quality of present Lumina. Buyer wants sportier, more distinctive vehicle than current Lumina. Previous buyers of Lumina Euro sedan. Current buyers of domestic or import sport sedans.

WHAT:

1997 Chevrolet Lumina LTZ sport sedan.

LTZ highlights:

• New front and rear fascia and taillamps.
• Five-spoke aluminum wheels.
• Special suspension.
• Sixteen-inch tires.
• One-piece rear deck lid spoiler.
• Distinctive body-side moldings.
• Special rear applique.
• Body color mirrors.
• Acoustics package.
• Newly designed instrument panel finish.
• New rear, fender, instrument panel and seat badging.

Production begins fall 1996.

WHERE:

Lumina LTZ will be built at the GM facility in Oshawa, Ontario, Canada.

WHY:

Chevrolet will broaden its reach within the midsize car market to meet a customer need for a sporty, midsize sedan, as it did previously with the Lumina Euro sedan. Potential for sales of 50,000 units during a year’s time.