1997 Blazer Profile
Overview & Releases | Vehicle Profile | Safety Features | Feature Availability | Interior Features
Exterior Features | Technology | Genuine Customer Care | History | Specifications

1997 Blazer Brand Positioning,
Models & Awards


BRAND POSITIONING


"Chevy virtually invented the compact sport utility vehicle with the introduction of the original S-Blazer in 1983." -- Tom Wallace, Vehicle Line Executive (VLE)

Blazer is the sport utility that, with its durable construction and exclusive Driver Control System, helps drivers maintain control, regardless of driving conditions. Blazer is for active people seeking a rugged, refined and dependable compact sport utility.


MODELS


Blazer is available in four models:

  • 2-Door 2WD
  • 2-Door 4WD
  • 4-Door 2WD
  • 4-Door 4WD
  • Four trim levels are available:

    The LS trim package adds the following equipment to Chevy Blazer*:

    *Some features may differ according to model.

    The LT trim level adds the following equipment, in addition to or replacing LS features*:


    "Since its introduction, Blazer is attracting a younger, more affluent, better-educated consumer, working in a managerial or professional position " -- Russ Clark, Brand Manager

    *Some features may differ according to model.


    1996 AWARD HIGHLIGHTS


    In 1995, the all-new Blazer won 16 separate awards from the automotive press and consumer groups. The 1996 Blazer has added another: a "Best Buy" recommendation from Consumers Digest


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