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For Release: Aug. 1, 2004 GM ACCESSORIES BROADENS CONSUMER PERSONALIZATION CHOICE AND TARGETS 2005 FOR GROWTHGM Accessories is accelerating its product portfolio for the 2005 model year, offering customers a broad range of choices to personalize their vehicles. From stylish and solidly engineered 20-inch wheel and tire systems for the company’s entire full-size truck lineup to interior trim kits that provide the best fit for GM vehicles, GM Accessories has expanded its offerings to GM buyers as never before. "GM Accessories offers the best solution for buyers to upgrade and personalize their General Motors' vehicles," said Nancy Philippart, executive director - GM Accessories. "We're positioning our accessories as the 'gotta have' items for our customers by designing products that truly complement the vehicle, enhancing its looks and functionality." One way to do that is by offering variety and quality. GM Accessories are designed during the vehicle development process, which ensures that the company can deliver products that provide the best fit, best function and the most tailored appearance for GM vehicles. The 20-inch and plus-size wheel systems for pickups, full-size SUVs and cars are a prime example of product integration. There will be more than 30 accessory wheel designs on the market by the end of the year. These highly styled wheels have been engineered to strict tolerances, tested for safety, performance and durability, and are designed to function as integral components for specific GM vehicles. Since 2001, the GM Accessories product portfolio has increased 300 percent with 1,000 options available by the end of 2004. These accessories add an extra dash of style and function and blend seamlessly with the appearance of GM’s vehicles. For instance, Chevy and GMC Trucks come with a host of accessories that help these vehicles work and play, such as specially designed bed liners, ample and convenient storage units, side steps and running boards, and bed liners and bed extenders. Customers can add additional sporty touches to Pontiac’s 2005 G6 to get pulses racing, such as a sport package that includes a unique spoiler, exhaust tips, deluxe rubber floor mats, and an interior trim package that will be available in Dark Carbon Fiber, Carbon Fiber, Silver, Red and Blue. The 2005 Buick LaCrosse, already a stylish and powerful family sedan, can be outfitted with a color-keyed spoiler that adds even more pizzazz. "When customers make a significant purchase such as an automobile, they want the best quality accessories to go with it," Philippart said. "Because of our extensive resources dedicated to total vehicle development, we can bring to market products that fit GM vehicles like a glove." Philippart’s goal is to achieve an increase in sales by more than 60 percent in 2004, with even more aggressive growth in the next few years. “Our broadened portfolio of the right products, combined with the right distribution and selling system, gives us confidence that we can grow this business by giving customers what they want: the best accessories for their GM vehicles,” she said. GM Accessories are backed by the promise of a General Motors warranty. GM Accessories permanently installed on a new GM vehicle at the time of delivery will be covered under the GM New Vehicle Limited Bumper-to-Bumper Warranty. GM accessories permanently installed by a GM dealer after vehicle purchase are covered for the balance of the new vehicle warranty, and no less than 12 months or 12,000 miles. "We stand behind our accessories because they're tested to meet GM's rigorous standard for performance, durability and safety," Philippart said. For more information, visit www.gmaccessorieszone.com or call toll-free 866-901-9001 to speak to one of GM’s knowledgeable accessory agents. GM Service and Parts Operations, headquartered in Grand Blanc, Mich., markets automotive replacement parts and accessories worldwide under the GM Parts and ACDelco brand names. For more information, visit the GM Goodwrench web site at http://www.gmgoodwrench.com. General Motors (NYSE: GM), the world's largest vehicle manufacturer, designs, builds and markets cars and trucks worldwide, and has been the global automotive sales leader since 1931. More information on GM can be found at www.gm.com. Contact: Tom Henderson GM of Canada Communications GM de Mexico Communications
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