B-O-P Sales Company is established, consolidating the wholesale sales forces of Buick, Oldsmobile, and Pontiac. It is disbanded the following year.

Packard Electric Company, a producer of automotive starting, lighting and ignition cable, joins GM.

No-Draft Ventilation, developed by Fisher Body, is introduced on all GM cars.

Individual front wheel suspension, called Knee-Action, is developed by the GM Engineering Staff and introduced in 1934 models.

GM sells some interests and assets of General Aviation to North American Aviation for shares of North American’s stock and later buys additional stock in North American to increase its equity to 51%. North American’s holdings include Eastern Air Transport (which later becomes Eastern Airlines), and a substantial interest in Douglas Aircraft, and Transcontinental and Western Air, Inc. (which later becomes TWA).

The industry’s first barrier impact tests are conducted when GM cars are directed into a retaining wall at low speeds.

Fisher Body announces development of the one-piece steel "turret top" roof for introduction on GM cars beginning in 1935.

GM introduces the first rollover tests, running one side of a car up a ramp at the top of a hill.

GM de Mexico is established.

Opel announces the "Olympia" model, the first mass-produced car with all-steel unitized body (integrated body and frame construction).

General Motors Suisse SA is established in Bienne (Berne), Switzerland. Construction of an assembly and office building begins immediately and is completed in early 1936.

Pontiac’s "Silver Streak" styling theme is introduced.

The one-millionth Olds is built on September 30, 1935.

The one-millionth Pontiac is built in November, 1935.

Chevrolet introduces the Suburban Carryall, a 1/2-ton truck with seating capacity for eight.

Guide Lamp develops the first manual turn signals. Operated with an on-off switch (with no flasher), Guide Lamp sells them to United Motors for truck applications.

Fisher Body introduces dual windshield wipers.

Workers at two key GM plants in Flint, Michigan, go on "sit-down" strike the last week of December.

A test laboratory is set up in Phoenix, Arizona, so that heat, dust, and high-altitude tests can be conducted year around.

G.M. Export Company changes its name to the Foreign Distributors Division.

Winton Engine Manufacturing Corporation becomes GM Cleveland Diesel Engine Division.

Detroit Diesel Engine Division is organized for production of small diesel engines.

Linden Division, Linden, NJ, is established to assemble Buicks, Oldsmobiles and Pontiacs closer to the points of sale in the eastern U.S.

Sales outside the U.S. and Canada exceed 350,000 vehicles.

The industry’s first rear turn signals to use flasher are introduced by Buick.

At the 1939 World’s Fair, GM’s Highways and Horizons exhibit features the "futurama," a panoramic tour of a cross-section of the country as it might appear in 1960, illustrating the possibilities of future industrial progress.