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The 2010 GMC Terrain Visits Miami to Promote Family Road Safety and Conduct Toy Drive for Local Charity

Events hosted by GMC and Safe Kids USA bring together South Florida bloggers and parents to discuss road and toy safety just in time for the holidays

2009-12-04

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MIAMI  — GMC and longtime partner Safe Kids USA (www.usa.safekids.org) celebrated a week of events in Miami to spread holiday cheer and bring timely road and toy safety reminders to South Florida’s parents, bloggers and other local community members.

During an intimate roundtable with a group of parenting bloggers at Brickell Motors in Miami, representatives from Safe Kids shared important information that could save children’s lives on the road, providing hands-on vehicle safety demonstrations that used the new GMC Terrain as a backdrop. 

“Having three kids of my own, I thought I knew all there was about car seats and seat belts and such. Come to find out, neither my children nor me have been traveling very safe,” said Jewel, author of The Tiny Jewel Box blog.

Bloggers who joined the kids safety chat also got a chance to hear first-hand about the passion and innovation behind the GMC Terrain from two of General Motors Color and Trim Designers, Lori Norwood and Johanna Medina, and GMC’s marketing manager, Hugh Milne.

“The Terrain is GMC’s new family-friendly SUV,” said Hugh Milne. “While smaller on the outside, it comes packed with smart, high-tech tools that offer a safer and more convenient drive for a broader audience.”

As part of the events, participants helped fill a new Terrain with toys benefiting Voices for Children Foundation’s annual toy drive, helping Miami-Dade’s abused, abandoned and neglected kids. The weeklong activities culminated with the delivery of a cargo-filled toy donation by the GMC team at the Voices for Children holiday drop-off center in Coral Gables, FL.

“We are excited to receive this donation from GMC and all of those who joined in this holiday effort to bring smiles to the children we serve,” said Nelson F. Hincapie, president and CEO, Voices for Children Foundation. “Every little thing goes a long way, especially when you are working with children who are often overlooked.”

About GMC
GMC is one of the industry's healthiest brands and is evolving to include more fuel-efficient trucks and crossovers. The all-new GMC Terrain is a smaller SUV that offers outstanding fuel economy along with the capability, engineering excellence and refinement that have defined GMC for more than a century. Complementing the Terrain is the Acadia 8-passenger crossover, Yukon and Yukon XL and Sierra pickups. Today GMC is the only manufacturer offering three full-size hybrid models. Details on all GMC models are available at www.gmc.com.

About Safe Kids USA

Safe Kids USA works to prevent unintentional childhood injury, the leading cause of death and disability to children ages 1 to 14. More than 630 grassroots coalitions bring together health and safety experts, educators, corporations, foundations, governments and volunteers to educate and protect families. Safe Kids USA is a member of Safe Kids Worldwide, a global network of organizations dedicated to preventing accidental injury. Safe Kids USA was founded in 1987 by Children’s National Medical Center. For more information, go to www.usa.safekids.org.

About Voices for Children Foundation

Voices for Children Foundation is a not for profit organization that raises funds to ensure that every abused, abandoned and neglected child in Miami-Dade County has a court appointed Guardian Ad Litem and that financial assistance and other resources are available for their accompanying health, educational, and social needs. For more information, visit www.voices4.org.

Contact (PainPR, Diversity Communications)
Mariana Baserga
PainePR, Diversity Communications
626-617-4544 (mobile)
213-996-3794 (office)