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GM Announces Certified Service for Chevrolet, Buick, GMC and Cadillac Brands

2010-11-08

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DETROIT, MI – As part of the initiative to better connect General Motors’ brands with customers, Chevrolet, Buick, GMC and Cadillac will each receive its own Certified Service brand.

Chevrolet Certified Service, Buick Certified Service, GMC Certified Service and Cadillac Certified Service are being launched as part of a larger strategy by the company to strengthen the relationship between the customer and the four brands.

“Our number one priority is providing a world-class ownership experience that creates positive long-lasting relationships with our customers,” said Steve Hill, vice president and general manager, GM Customer Care and Aftersales.  “Certified Service supports GM’s strategy to focus on the four  brands – Chevrolet, Buick, GMC and Cadillac -- and is a natural extension of the customer’s vehicle purchase experience at the dealership.

"This is more than a name change -- it is a declaration of our commitment to our customers, with exclusive vehicle diagnostics and connectivity via OnStar, competitively priced services and parts, increased  advisor and technician training, and working jointly with our dealers to focus on customer satisfaction."

Customers will continue to receive competitively priced service performed by trained experts who know their vehicles best at dealerships across the country.  Service is an integral part of vehicle ownership, and customers who are satisfied with their service experience are much more likely to return to the dealership.

As an extension of this strategy, GM will phase out the Goodwrench brand name effective Feb. 1, 2011 in the United States.

About General Motors – General Motors, one of the world’s largest automakers, traces its roots back to 1908.  With its global headquarters in Detroit, GM employs 208,000 people in every major region of the world and does business in more than 120 countries.  GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands:  Buick, Cadillac, Chevrolet, FAW, GMC, Daewoo, Holden, Jiefang, Opel, Vauxhall and Wuling.  GM’s largest national market is China, followed by the United States, Brazil, Germany, the United Kingdom, Canada, and Italy.  GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services.  General Motors acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation.  More information on the new General Motors can be found at www.gm.com.