GM Thailand Overview
GM Southeast Asia Operations today covers countries including Brunei, Cambodia, Fiji, Indonesia, Japan, Laos, Malaysia, Mongolia, Myanmar, New Caledonia, Philippines, Pakistan, Singapore, Tahiti, Thailand and Vanuatu. With its headquarters in, Bangkok, Thailand, it leads GM’s growth in the Southeast Asia region, with a manufacturing facility in the Eastern Seaboard Industrial Estate in the Rayong province, about 200 kilometers from Bangkok. The plant opened on August 3, 2000 and today employs 5,000 team members, with a capacity of 180,000 vehicles. It is GM’s regional hub for vehicle production for both domestic sales and export.
The original product manufactured there by GM was the Chevrolet Zafira MPV. Over the years, GM has continued to introduce new models, the Chevrolet Colorado midsize pickup truck being amongst its most popular vehicles, which GM began producing in Rayong in 2003. The plant currently produces the Chevrolet Sonic and Cruze passenger cars, in addition to the Chevrolet Captiva and Chevrolet Trailblazer SUV.
GM Southeast Asia has continued to expand its local engineering capability (from originally three to about 80 engineers today) in Thailand, to support the localization of its global products for the domestic and regional market.
In September 2011, GM opened a new, USD200 million state-of-the-art powertrain facility, adjacent to its manufacturing facility in Rayong. This is GM’s most significant investment in the region in more than a decade, and is GM’s first diesel engine plant in the region. It is also the first in the world to produce the all-new family of Duramax four-cylinder diesel engines which will power the all-new Chevrolet Colorado midsize pickup truck and Trailblazer SUV. Both vehicles will also be manufactured in GM’s facility in Thailand. GM’s powertrain facility has a capacity of 130,000 engines per year.
As of 2013, GM Thailand will be exporting its cars and trucks to 77 markets around the globe, in addition to catering to demands of the local Thai market.
To date, GM has invested a total of USD 1,700 million in manufacturing facilities in Southeast Asia region, and most importantly a steady flow of new product programs. GM Southeast Asia has recorded continuous growth across the region, with exports growing from 6,272 units in 2000 to, 42,034 vehicles in 2012, and 28,955 vehicles in 2013 (as of August 2013).
Currently, GM Southeast Asia, through its Chevrolet nameplate, is focused on its positioning in the region to earn its fair share of the market and develop its footprint in key markets in the region including Indonesia, Malaysia and Thailand, known as the ‘ASEAN Big Three’.
The Big Three
Currently, GM Southeast Asia, through its Chevrolet nameplate, is focused on its positioning in the region to earn its fair share of the market and develop its footprint in key markets including Indonesia, Malaysia and Thailand. Those are known as the ‘ASEAN Big Three’, and they are accounting for 87% of the volume in the region. In total, the ‘Big Three’ represents a market size of 3,090,000 units. GM, through its Chevrolet nameplate, sold a total of 91,715 vehicles in 2012. This represents a year-to-date growth of 108 percent compared with the same period in 2011.
More information, please visit www.chevrolet.co.th.