Chevrolet is General Motors' largest global brand with 2012 sales of almost five million vehicles in more than 140 countries. It is the fourth biggest global car brand in terms of sales and also one of the fastest growing brands in the world.
Chevrolet cars combine bold design, performance, innovation and practicality. They provide outstanding value for money. Established in the U.S. by Swiss émigré Louis Chevrolet in 1911, the brand celebrated its centenary in 2011. The brand was re-launched in Europe in 2005. It is represented with a total of 2,500 sales and service outlets in Western and Central Europe.
The European Chevrolet line-up includes the Spark city car, the small Aveo sedan and hatchback, the compact Cruze sedan, hatchback and station wagon, the Orlando family van, the Captiva SUV, the Malibu mid-size sedan, the legendary Camaro and Corvette sports cars and the extended-range Volt electric car. In 2013, Chevrolet is launching the all-new Trax small SUV and the all-new Corvette Stingray.
|Sales and Market share in 2012
in Western and Central Europe
1.28% market share (WE1.13%, CE 2.41%)
|Number of Dealers, Sales and Service Outlets||2,500|
|Number of Employees in Europe||About 750|
|Cars sold in Western and Central Europe are produced at|| 3 GM plants in North America
4 GM plants in South Korea