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Holden's strong July sales in crucial segments

06.08.2010

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Holden continued its steady growth in July with new vehicle sales up 19.4 per cent in 2010 and 3.7 per cent on the same month last year.

Commodore continued its reign as Australia’s most popular car selling 3,783 units in July and total sales of 26,908 for the year.

Commodore was strongly supported by Cruze which has quickly become Holden’s second highest selling carline with 2,179 vehicles purchased in July and 16,582 this year. Cruze also achieved a significant global milestone last month, clocking up more than 340,000 vehicles sales around the world since launching in Europe in early 2009.

Holden Executive Director of Sales and Marketing John Elsworth said Holden was pleased with the steady and sustainable performance of both models.

“The Commodore and the Cruze are critically important vehicles for the Australian automotive industry,” Mr Elsworth said.

“When Cruze joins Commodore on Holden’s vehicle manufacturing line in Elizabeth next year it will become Australia’s only home grown small car and will give Holden the flexibility to locally meet the small and large car demand in the market.”

Following Cruze in third place for Holden this year is Captiva which enjoyed a record 1,212 sales in July and a year-to-date total of 9,584, up an impressive 60.6 per cent on last year. Captiva is the second highest selling medium SUV in Australia with 17.9 per cent of the segment YTD.

Holden Barina is also performing well in 2010, with 1,101 sales in July and 8,048 sales for the year, up nearly 35 per cent in 2010.

Holden Ute which was up nearly 15 per cent for the month also had its best July result since 2006 with 1,055 sales for the month and 6,944 for the year. Combined two and four wheel drive Colorado models have recorded 956 sales in July and 8,450 for the year.