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Welcome to 100 Years of Chevrolet
On November 3, 1911, Swiss immigrant Louis Chevrolet and U.S. entrepreneur Billy Durant founded the Chevrolet Motor Car Company. This year, one hundred years after the inception of the company, we are inviting you to celebrate with us our rich history at various events throughout the year.
Today, Chevrolet is one of the best-known automotive brands, not only in the U.S., but around the world. The golden Chevrolet bow-tie still stands for iconic design and the spirit of optimism that inspired Louis Chevrolet to emigrate to America more than 100 years ago.
Interesting press and video releases will highlight historic milestones and fun-facts around our iconic Chevrolet cars and the Chevrolet family. This microsite will be updated regularly with new information, images, event announcements and video releases.
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News
“The Dare-Devil Frenchman”
19.12.2010
As early as July 16, 1895, the “Journal de Beaune” reported a cycling race whose winner was the fearless Louis Chevrolet. Some 10 years later, in May 1905, Chevrolet’s name first appeared in press reports in connection with motorized races.
Establishing the Company
19.12.2010
Louis Chevrolet’s successes as a race-car driver influenced his career. The daring and innovative Swiss-born driver’s courage and determination at the wheel of early racing machines gained the attention of pioneering auto industry mover and shaker William C. Durant (1861-1947).
Louis Chevrolet and the Legend of Beaune
01.01.1978
Like many inventors and pioneers, Louis Chevrolet (1878-1941), the racing driver and automobile designer, represents a challenge for any historian or ...
