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Welcome to 100 Years of Chevrolet
On November 3, 1911, Swiss immigrant Louis Chevrolet and U.S. entrepreneur Billy Durant founded the Chevrolet Motor Car Company. This year, one hundred years after the inception of the company, we are inviting you to celebrate with us our rich history at various events throughout the year.
Today, Chevrolet is one of the best-known automotive brands, not only in the U.S., but around the world. The golden Chevrolet bow-tie still stands for iconic design and the spirit of optimism that inspired Louis Chevrolet to emigrate to America more than 100 years ago.
Interesting press and video releases will highlight historic milestones and fun-facts around our iconic Chevrolet cars and the Chevrolet family. This microsite will be updated regularly with new information, images, event announcements and video releases.
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News
History with a Mystery: The Chevrolet Bowtie
02.09.2011
DETROIT – Globally recognized today, the Chevrolet bowtie logo was introduced by company co-founder William C. Durant in late 1913. But how it came to be synonymous with the brand is open to wide interpretation.
Chevrolet Dream Cruise Spotter’s Guide
15.08.2011
DETROIT – Over the past century, Chevrolet has built hundreds of different models, many of which have found places in the hearts of collectors, hot rodders’ and cruisers. Following are a few notable Chevrolets, along with tips for picking them out of the crowd.
Chevrolet Lists Activities at Woodward Dream Cruise
12.08.2011
DETROIT – Each August, more than a million car fans flock to Detroit’s legendary Woodward Avenue for the motorized equivalent of Woodstock. Enthusiasts from around the world gather to celebrate the time when tail fins symbolized American success, and the rumble of a V-8 engine was the soundtrack for summer romance.
Chevrolet Celebrates 100 Years in Song
27.07.2011
DETROIT – Chevrolet is celebrating its 100th anniversary with Pandora by creating a dedicated Chevrolet station playing the Top 100 songs mentioning the brand. Among them are “American Pie” by Don McLean, “Crocodile Rock” by Elton John, “Little Red Corvette” by Prince and “Tim McGraw” by Taylor Swift.
Chevy Marks 100 Years with Fans, Owners and Communities
27.07.2011
DETROIT – Chevrolet will celebrate the countdown to its 100th birthday on November 3 by encouraging its customers and fans to tell their Chevy stories, vote for their favorite Chevrolet cars and trucks, and take the birthday party to their communities with the help of Chevrolet and its dealers.
Iconic Chevys Illustrate Brand History
27.07.2011
DETROIT – Throughout its 100-year history, Chevrolet has created hundreds of different cars and trucks. Many have their passionate fans and collectors. Some stand out as iconic –personifying the spirit, style, and dependability that have defined Chevrolet.
Passion for Chevrolet Alive and Well in Country Music
14.06.2011
DETROIT – In its 100 years, Chevrolet has produced iconic vehicles – from the era-defining Bel Air to the timeless Corvette. Jay Z, Kid Rock, and Mariah Carey are just a few of the artists to name-drop Chevrolet in hit songs.
2012 Chevrolet Centennial Edition Corvette Celebrates Racing Heritage
07.04.2011
DETROIT – Chevrolet, founded by a racing pioneer 100 years ago, celebrates its performance heritage with the 2012 Chevrolet Centennial Edition Corvette, which features a sleek black color scheme, unique design elements and Corvette’s trademark sports car technology.
Chevy Runs Deep for 100 Years
10.01.2011
DETROIT – Chevrolet marks its centennial in 2011 and kicks off a year of anniversary activities at the North American International Auto Show.
The American Dream
19.12.2010
Seeking opportunity in the fledgling auto industry, Louis Chevrolet initially went to Paris – then the European center of automobile production. During 1899, he learned the basics of the internal combustion engine in the workshops of automakers Darracq and Mors.
“The Dare-Devil Frenchman”
19.12.2010
As early as July 16, 1895, the “Journal de Beaune” reported a cycling race whose winner was the fearless Louis Chevrolet. Some 10 years later, in May 1905, Chevrolet’s name first appeared in press reports in connection with motorized races.
Establishing the Company
19.12.2010
Louis Chevrolet’s successes as a race-car driver influenced his career. The daring and innovative Swiss-born driver’s courage and determination at the wheel of early racing machines gained the attention of pioneering auto industry mover and shaker William C. Durant (1861-1947).
The Decision to Build Mass-Produced Vehicles
19.12.2010
When the two headstrong founders of the company, William Durant and Louis Chevrolet, met to discuss the positioning of their Chevrolet car lines for 1914, an argument developed.
The Bowtie Logo
19.12.2010
fter parting with Louis Chevrolet, William Durant worked on his various companies. Following the loss of control over General Motors, he registered the ...
Early Innovations (1914-1940)
19.12.2010
Following the acquisition by General Motors in 1918 and under the wing of the parent company Chevrolet developed into one of the most popular companies ...
A Dane and the Discovery of the SUV
19.12.2010
Billy Durant had lost control over Chevrolet and General Motors in the course of the 1920’s depression. His company and personal ...
The Birth of a Wildcat (Chevrolet in the post-war years)
19.12.2010
Winding up the last full year of automobile production before World War II, Chevrolet reported record sales for 1941, the fifth consecutive year the brand led the American car market.
Asian Operations Key to Chevrolet’s Global Success
19.12.2010
After establishing strategic partnerships with Isuzu, Suzuki and Fuji Heavy Industries, and forming a joint venture with Toyota in 1983, General Motors consistently strengthened Chevrolet’s market position throughout Asia.
Chevrolet – A Popular Brand Around the World
19.12.2010
Since the beginning of its success story, Chevrolet had an international DNA, and despite the success ...
Chevette Leads the Way to a New Era
19.12.2010
During the mid-1970s and into the early ’80s, the American automotive market experienced the effects of mixing oil and politics.
The Wheel Turns Full Circle: Chevrolet’s Current Race Team
19.12.2010
While the latest models in Chevrolet’s product range, the all-new Spark city car, the Cruze sedan and the Captiva SUV ...
Corvette: Born to Race
19.12.2010
When the Chevrolet Corvette was launched in 1953, racing was already a part of its DNA. Road racing and most popular endurance races, such as ...
Louis Chevrolet and the Legend of Beaune
01.01.1978
Like many inventors and pioneers, Louis Chevrolet (1878-1941), the racing driver and automobile designer, represents a challenge for any historian or ...
