Welcome to 100 Years of Chevrolet

On November 3, 1911, Swiss immigrant Louis Chevrolet and U.S. entrepreneur Billy Durant founded the Chevrolet Motor Car Company. This year, one hundred years after the inception of the company, we are inviting you to celebrate with us our rich history at various events throughout the year.

Today, Chevrolet is one of the best-known automotive brands, not only in the U.S., but around the world. The golden Chevrolet bow-tie still stands for iconic design and the spirit of optimism that inspired Louis Chevrolet to emigrate to America more than 100 years ago.

Interesting press and video releases will highlight historic milestones and fun-facts around our iconic Chevrolet cars and the Chevrolet family. This microsite will be updated regularly with new information, images, event announcements and video releases.
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Chevy Runs Deep for 100 Years

DETROIT – Chevrolet marks its centennial in 2011 and kicks off a year of anniversary activities at the North American International Auto Show.

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Chevrolet Creates Waves With The All-New 2012 Sonic

DETROIT – Chevrolet displayed the all-new 2012 Sonic at the North American International Auto Show. Its youthful, aggressive design is backed by turbocharged performance and agile ride and handling, combining to deliver an efficient, fun-to-drive small car.

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Arthur Chevrolet’s Grave Gets Marker on Chevrolet Birthday


INDIANAPOLIS – In honor of the 100th birthday of Chevrolet, Indianapolis Motor Speedway, Chevrolet and Indianapolis businessman David Ring have arranged to properly mark the grave of Arthur Chevrolet, brother of Chevrolet co-founder Louis Chevrolet.

Chevrolet’s 100th Birthday Present: 1 Millionth Cruze Sale


DETROIT – Chevrolet is celebrating its Centennial today by saying thanks a million – literally – to buyers of its top-selling Chevrolet Cruze. The compact car, which launched globally in 2009 and in North America in 2010, reached 1 million sales this week.

Chevrolet Says ‘Thanks’ for 100 Successful Years


DETROIT – In celebration of its 100th birthday Thursday, Chevrolet is recognizing the people who have made Chevrolet the successful global brand it is today. The brand is offering dealer promotions in hometowns across the United States, starring in a feature-length documentary, and inviting fans to share their Chevrolet memories online.

Chevrolet Dealers Celebrate a Century of Sales and Service


DETROIT – After being awarded the Chevrolet franchise in 1915, brothers Harold A. Benson and Ray Benson and their cousin Roy Benson drove nearly 300 miles from New York City to a tiny New Hampshire town in their first Chevrolet.

‘Chevy100, An American Story’ premieres in Detroit


DETROIT – “Chevy100, An American Story,” a new documentary by Roger Sherman, will premiere November 3 at the historic Detroit Institute of Arts in downtown Detroit.

With 100 Years Behind It, Chevrolet Revs into Future


DETROIT – One hundred years ago, the first Chevrolet took to the roads in Detroit, beginning a journey ultimately leading to every corner of the planet. More than 209 million cars and trucks later, Chevrolet is one of the world’s largest car brands, selling vehicles in more than 140 countries.

Greatest Moments in Chevrolet Racing History


DETROIT – A legacy of racing competition runs deep in Chevrolet’s 100-year history, dating to co-founder Louis Chevrolet’s passion for racing automobiles.

History with a Mystery: The Chevrolet Bowtie


DETROIT – Globally recognized today, the Chevrolet bowtie logo was introduced by company co-founder William C. Durant in late 1913. But how it came to be synonymous with the brand is open to wide interpretation.

Chevrolet Lists Activities at Woodward Dream Cruise


DETROIT – Each August, more than a million car fans flock to Detroit’s legendary Woodward Avenue for the motorized equivalent of Woodstock. Enthusiasts from around the world gather to celebrate the time when tail fins symbolized American success, and the rumble of a V-8 engine was the soundtrack for summer romance.

Chevy Marks 100 Years with Fans, Owners and Communities


DETROIT – Chevrolet will celebrate the countdown to its 100th birthday on November 3 by encouraging its customers and fans to tell their Chevy stories, vote for their favorite Chevrolet cars and trucks, and take the birthday party to their communities with the help of Chevrolet and its dealers.

Chevrolet Celebrates 100 Years in Song


DETROIT – Chevrolet is celebrating its 100th anniversary with Pandora by creating a dedicated Chevrolet station playing the Top 100 songs mentioning the brand. Among them are “American Pie” by Don McLean, “Crocodile Rock” by Elton John, “Little Red Corvette” by Prince and “Tim McGraw” by Taylor Swift.

Iconic Chevys Illustrate Brand History


DETROIT – Throughout its 100-year history, Chevrolet has created hundreds of different cars and trucks. Many have their passionate fans and collectors. Some stand out as iconic –personifying the spirit, style, and dependability that have defined Chevrolet.

Passion for Chevrolet Alive and Well in Country Music


DETROIT – In its 100 years, Chevrolet has produced iconic vehicles – from the era-defining Bel Air to the timeless Corvette. Jay Z, Kid Rock, and Mariah Carey are just a few of the artists to name-drop Chevrolet in hit songs.

Chevy and Indy 500 Celebrate 100 Years of Shared History


DETROIT – On May 30, 1911, Arthur Chevrolet competed in the inaugural Indianapolis 500. One hundred years later, a Chevrolet Camaro SS Convertible will lead the 2011 Indianapolis 500, as the car maker and iconic race celebrate their Centennial anniversaries – and start the countdown for Chevrolet’s return to IndyCar racing in 2012.

Commemorating 50 Years of Corvettes and Astronauts


DETROIT – On May 5, 1961, Alan B. Shepard became the first American to travel into outer space. When he returned to terra firma, Shepard got behind the wheel of a Chevrolet Corvette – and the legends of America’s favorite sports car and spacemen have been intertwined ever since.

2012 Chevrolet Centennial Edition Corvette Celebrates Racing Heritage


DETROIT – Chevrolet, founded by a racing pioneer 100 years ago, celebrates its performance heritage with the 2012 Chevrolet Centennial Edition Corvette, which features a sleek black color scheme, unique design elements and Corvette’s trademark sports car technology.

The American Dream


Seeking opportunity in the fledgling auto industry, Louis Chevrolet initially went to Paris – then the European center of automobile production. During 1899, he learned the basics of the internal combustion engine in the workshops of automakers Darracq and Mors.

“The Dare-Devil Frenchman”


As early as July 16, 1895, the “Journal de Beaune” reported a cycling race whose winner was the fearless Louis Chevrolet. Some 10 years later, in May 1905, Chevrolet’s name first appeared in press reports in connection with motorized races.

Establishing the Company


Louis Chevrolet’s successes as a race-car driver influenced his career. The daring and innovative Swiss-born driver’s courage and determination at the wheel of early racing machines gained the attention of pioneering auto industry mover and shaker William C. Durant (1861-1947).

The Decision to Build Mass-Produced Vehicles


When the two headstrong founders of the company, William Durant and Louis Chevrolet, met to discuss the positioning of their Chevrolet car lines for 1914, an argument developed.

The Bowtie Logo


fter parting with Louis Chevrolet, William Durant worked on his various companies. Following the loss of control over General Motors, he registered the ...

Early Innovations (1914-1940)


Following the acquisition by General Motors in 1918 and under the wing of the parent company Chevrolet developed into one of the most popular companies ...





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