Welcome to 100 Years of Chevrolet

On November 3, 1911, Swiss immigrant Louis Chevrolet and U.S. entrepreneur Billy Durant founded the Chevrolet Motor Car Company. This year, one hundred years after the inception of the company, we are inviting you to celebrate with us our rich history at various events throughout the year.

Today, Chevrolet is one of the best-known automotive brands, not only in the U.S., but around the world. The golden Chevrolet bow-tie still stands for iconic design and the spirit of optimism that inspired Louis Chevrolet to emigrate to America more than 100 years ago.

Interesting press and video releases will highlight historic milestones and fun-facts around our iconic Chevrolet cars and the Chevrolet family. This microsite will be updated regularly with new information, images, event announcements and video releases.
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Asian Operations Key to Chevrolet’s Global Success


After establishing strategic partnerships with Isuzu, Suzuki and Fuji Heavy Industries, and forming a joint venture with Toyota in 1983, General Motors consistently strengthened Chevrolet’s market position throughout Asia.





Download the Chevrolet 100 Timeline

Heritage Center
2011 Chicago
2011 NAIAS
Chevrolet Europe public site Chevrolet Volt Media Portal Chevrolet Volt Social Network WTCC