Welcome to 100 Years of Chevrolet

On November 3, 1911, Swiss immigrant Louis Chevrolet and U.S. entrepreneur Billy Durant founded the Chevrolet Motor Car Company. This year, one hundred years after the inception of the company, we are inviting you to celebrate with us our rich history at various events throughout the year.

Today, Chevrolet is one of the best-known automotive brands, not only in the U.S., but around the world. The golden Chevrolet bow-tie still stands for iconic design and the spirit of optimism that inspired Louis Chevrolet to emigrate to America more than 100 years ago.

Interesting press and video releases will highlight historic milestones and fun-facts around our iconic Chevrolet cars and the Chevrolet family. This microsite will be updated regularly with new information, images, event announcements and video releases.
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Ten Chevrolet trucks that built a global brand


Detroit. Chevrolet captured the spirit of 20th Century America, with its "work hard, play hard" ethic. And perhaps no Chevrolet represents this spirit better than the Chevy truck ...

Ad sparks walk down memory lane for Polish pensioner


When Polish pensioner Jerzy Jagodziński saw a Chevrolet advert in the papers commemorating the company's centennial, he immediately recalled the day back in 1930 when his father drove up in a brand new Chevrolet Six Convertible ...

SOS Children's Villages receive 100th car on Chevrolet's 100th birthday


Zurich. Yesterday, Chevrolet marked its 100-year anniversary in a magical style with a host of special guests at a celebratory event in Rome, Italy ...

Centennial sculpture for Chevrolet's home town


La Chaux-de-Fonds, Switzerland – Chevrolet is commissioning a contemporary public artwork to be donated to La Chaux-de-Fonds, the native city of brand co-founder Louis Chevrolet. The sculpture will commemorate one hundred years of one of the world's best known car brands ...

Chevrolet celebrates 100 years of iconic cars


To commemorate its centenary, Chevrolet is launching the Volt electric car, donating 100 cars to help children in need, and commissioning a contemporary sculpture for Louis Chevrolet's home town ...

Chevrolet centennial interpreted by photo artist Jean-François Rauzier


On November 3, 1911, the Chevrolet Motor Company was established in Detroit, Michigan, by Swiss émigré and engineer Louis Chevrolet and American business man William Durant ...

Chevrolet's longest-running midsize nameplate to come to Europe


ZURICH – From hot rod to police cruiser to convertible to America's main street midsize sedan, few midsize cars have appealed to so many, for so long, as the Chevrolet Malibu ...

Volt leads Chevrolet's ongoing drive toward innovation


The Volt is the first mass-produced electric vehicle with extended range. However, it is by no means the first Chevrolet to feature an alternative propulsion system. The Volt's 16-kWh ...

Chevrolet 100-year timeline


Louis Chevrolet and William C. Durant co-founded the Chevrolet Motor Company on November 3, 1911. Chevrolet celebrates its 100th birthday on November 3, 2011 ...

Vintage Chevrolet rolls back the years


Zurich. Family cars evoke memories from holidays to job interviews or bringing a new-born home from hospital imprinted in our minds forever, invoking all the emotions we associate with freedom of the open road...

Invitation to 100 Years of Chevrolet Event in Louis Chevrolet's birth place


On Sunday, June 19, 2011 a very unique 100 Years of Chevrolet Event will take place in La Chaux-de-Fonds, Switzerland, organized by a group of car enthusiasts who have been organizing the Louis Chevrolet Rally for the past 14 years ...

Chevrolet and Indy 500 celebrate 100 years of shared history


DETROIT – On May 30, 1911, Arthur Chevrolet competed in the inaugural Indianapolis 500. One hundred years later, a Chevrolet Camaro SS Convertible will lead the 2011 Indianapolis 500, as the car maker and iconic race celebrate their Centennial anniversaries – and start the countdown for Chevrolet's return to IndyCar racing in 2012 ...

Commemorating 50 years of Corvettes and astronauts


DETROIT – On May 5, 1961, Alan B. Shepard became the first American to travel into outer space. When he returned to terra firma, Shepard got behind the wheel of a Chevrolet Corvette and the legends of the iconic sports car and spacemen have been intertwined ever since ...

2012 Chevrolet Centennial Edition Corvette celebrates racing heritage


DETROIT – Chevrolet, founded by a racing pioneer 100 years ago, celebrates its performance heritage with the 2012 Chevrolet Centennial Edition Corvette, which features a sleek black color scheme, unique design elements and Corvette's trademark sports car technology ...

GM chief designer Ed Welburn looks back at 100 years of Chevrolet style and innovation


Over the past 100 years, Chevrolet has been responsible for some of the most significant and groundbreaking designs in automotive history. From its utilitarian yet stylish pick-up trucks through to the cutting edge looks of ...

Chevrolet in Europe - The First 100 Years


The motorcar was barely two decades old when the Chevrolet Motor Company came into being 100 years ago. Most vehicles were large and luxurious machines ...

The history - and mystery - of the Chevrolet Bowtie


Chevrolet's bowtie logo has become internationally famous since it was introduced by company co-founder William C. Durant in 1913. At the time, Chevrolet was a mere two ...

Time to celebrate: Chevrolet turns 100 years


DETROIT – Chevrolet marks its centennial in 2011 and kicks off a year of anniversary activities at the North American International Auto Show, including the World Premiere of ...

Louis Chevrolet and the Legend of Beaune


Like many inventors and pioneers, Louis Chevrolet (1878-1941), the racing driver and automobile designer, represents a challenge for any historian or ...

The American Dream


Initially, Chevrolet went to Paris – then the European center of automobile production. In the workshop of Darracq, Louis learnt the basics of the internal combustion engine. Subsequently ...

“The Dare-Devil Frenchman”


As early as July 16, 1895, the “Journal de Beaune” reported a cycling race whose winner was the fearless Louis Chevrolet. Some ten years later Chevrolet participated ...

Establishing the Company


Chevrolet’s successes as a race car driver influenced his career. The booming automobile market and its cunning investors began to notice the daring and ...

The Decision to Build Mass-Produced Vehicles


When the two headstrong founders of the company, Durant and Chevrolet, aimed at positioning their company in 1914, an argument developed. During a vacation taken by Chevrolet ...

Early Innovations (1914-1940)


Following the acquisition by General Motors in 1918 and under the wing of the parent company Chevrolet developed into one of the most popular companies ...

A Dane and the Discovery of the SUV


Billy Durant had lost control over Chevrolet and General Motors in the course of the 1920’s depression. His company and personal ...

A Permanent Link to Europe


The two Europeans, Louis Chevrolet and William S. Knudsen, were decisive figures in the development of the Chevrolet brand. It is not surprising ...

The Birth of a Wildcat (Chevrolet in the post-war years)


Until the start of World War II, Chevrolet reported good sales and in this sense it was on a par with Ford, the “perpetual” and strongest competitor ...

The Crisis of the 1970s


Towards the end of the 1960s, the sales figures of American automobile manufacturers began to stagnate. The reason for this was the growing number of imported ...

Chevrolet’s Engineering & Manufacturing Base


With strategic partnerships with Isuzu, Suzuki and Fuji Heavy Industries and a joint venture with Toyota signed in ...

Chevrolet – A Popular Brand Around the World


Since the beginning of its success story, Chevrolet had an international DNA, and despite the success ...

A Turnaround: Success with the Chevette (1980s)


In the late 70s and early 80s, the political situation intensified, and everybody was discussing the “energy problem”. While Japanese manufacturers ...

The Wheel Turns Full Circle: Chevrolet’s Current Race Team


While the latest models in Chevrolet’s product range, the all-new Spark city car, the Cruze sedan and the Captiva SUV ...

Corvette: Born to Race


When the Chevrolet Corvette was launched in 1953, racing was already a part of its DNA. Road racing and most popular endurance races, such as ...


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