Biography of John P. Gaydash
As
director of marketing for GM Fleet and Commercial Operations (FCO),
John Gaydash has responsibility for the brand management of GM
Alternative Fuel Vehicles. In addition, the brand managers for
Mobility, Commercial Vans, Medium Duty Trucks and Commercial and
Fleet Cross Brand Marketing and Advertising report to Gaydash.
Special vehicle manufacturers that upfit products into buses,
tow trucks, etc. and specialty vehicles such as police cars, taxis
and shuttles also are under Gaydash's direction.
Prior to this assignment, Gaydash served as the brand manager
for Commercial Vans within FCO, which included brand management
of the Chevy Express and Astro Vans as well as the GMC Savana
and Safari cargo, passenger, cutaway and conversion van models.
Gaydash came to FCO from Chevrolet van brand management when the
commercial van team was moved under the Fleet and Commercial organization
in 1999.
When Gaydash was appointed Chevy van brand manager in 1995,
he was responsible for creating the market presence of the product,
building brand equity, developing advertising and establishing
price position.
Gaydash graduated from Cleveland State University in 1971 with
a bachelor's degree in finance and accounting. He obtained a master's
degree in management from the Massachusetts Institute of Technology
in 1990 and is a Sloan Fellow.
Gaydash began his General Motors career at Chevrolet in 1973
as a senior accounting clerk at the Chevrolet Manufacturing Plant
in Cleveland, Ohio. He was named an accountant in 1975, a supervisor
in 1977 and a staff assistant
in 1979 at Chevrolet headquarters in Warren, Mich. From 1981
to 1983, he held many assignments as a staff assistant and administrator
on the Corporate Comptroller's Staff of GM in Detroit.
Gaydash became a senior administrator - product programs with
the General Motors Truck Group in 1984. He was named director
of strategic business and product planning in 1990 and group director
of all truck planning activities in 1992.
In 1993, Gaydash was named director of North American Operations
truck planning while retaining his previous planning responsibilities.
The following year, he was named platform manager for Midsize
Vans, the position he held until joining Chevrolet in 1995.
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Contact:
Denise Sedman
1.313.667.1138
denise.sedman@gm.com
